What you'll learn

Social Media Marketing

Social Media Advertising

B2B Marketing

B2B Advertising

Social Media Management

Requirements

None

Description

I've been doing B2B marketing on platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing and B2B marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media advertising. However, I'm also going to explain longer-term strats for B2B brand building and using social media KPIs to drive this.

This course will evolve over , but the key components right now are:

LinkedIn lead generation and customer acquisition

Advanced LinkedIn advertising methods

Facebook for cost-effective B2B marketing

A bit about Twitter ads and using Instagram within the Facebook advertising platform

Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in B2B social media, including marketing managers and consultants.

Let's get started!

Sincerely,

Dekker Fraser

Who this course is for:

Marketing Managers

Marketing Consultants

Marketing Agencies

Social Media Marketing Managers

Advertising Managers

Demand Generation Managers

B2B Marketing Managers

Social Media Managers

Marketing Specialists




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