Branding

Students will be able to analyze how to build a consistent, compelling brand experience.

Students will be able to explore the approaches to create experiences that sell in the Experience Economy.

Love marketingOpen to new ideasInterested in branding

Title: Experience Effect in Strat Branding

Description

The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today's new media world.

While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an "experience effect" for any business.

Through this discovery, the students will develop the basis for communicating what is unique and what is important.

Learning outcomes

Students will be able to analyze how to build a consistent, compelling brand experience.

Students will be able to explore the approaches to create experiences that sell in the Experience Economy.

Target Audience

This course is designed for those who want to learn about customer experience in strat branding.

Instructor

Dr. Hande Bilsel

Who this course is for:TeachersAdvertising StudentsBrand ManagersBrand ConsultantsMarketing ProfessionalsBusiness owners interested in understanding how to implement a brand strategy through the experience effect




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