Here’s What You Get:
You’ve sent the messages, or landed one through a friend, and the next one didn’t come. The Whole Machine is everything I run around a site: outreach and follow-ups, the build chain, lead handling and keeping the client. Each part says what runs on its own and what needs you.





What’s in the box.
All 175 files, in seven folders.
The site skeleton + working lead form. A contractor site you can run and adapt.
The service-area matrix. Everybody tells you to build the city pages. Nobody tells you which ones not to.One file marks the ones that earn a page and noindexes the rest, so you don’t build a hundred pages that get the site buried.
The blog publish endpoint. Send a post as JSON and it’s live, no WordPress.That’s how a client site runs eight posts a month without you writing eight posts a month.
The four-prompt build chain. Prospect to live demo in four prompts.
The SEO operation. A keyword map per client, what to write first, and the Search Console routine that shows what’s working.The part agencies charge a monthly retainer for.
The lead hub build. Per-site email breaks once you’ve got a few clients.You get the build session for one hub every client site posts into. You build yours, in the same plain PHP. You don’t get mine.
The 21 SOPs. Every job in the shop, each marked “runs itself” or “you do it.”This was about to launch as its own $97 product.
The hiring kit, with answer key. For the day the work outgrows you.A twenty-minute build test with grading, so you know what someone’s work looks like before you hand them your name.
YOUR-FIRST-CLIENT.md. The zero-to-one roadmap.If you’ve never been paid for a site, this is the file you open first. It sequences everything else in the box toward one goal: the first yes.
All five downloads. Every product I sell, included.

And the rest of what’s in the six folders.
A QA gate you run before a site goes live. It tells you what’s broken instead of the client telling you.
Schema helpers wired into the templates, not bolted on after.
An llms.txt, which most contractor sites still don’t have.
Nearby-areas linking, so city pages point at each other instead of sitting there alone.
The mobile call bar. On a contractor site it’s the highest-converting thing on the page.
Reviews, projects and awards run off data files. Add a row, the section exists.
A finished site as the answer key, so you can grade a hire against a real one.
The deploy checklist. A fix isn’t done until the live URL says it is.
Two more build sessions: the weekly autopilot and the monthly report assembler.
The monthly client report. It’s the thing that makes a client keep paying you next month.
Business profile, review requests, churn recovery. Written out, step by step.
Cold outreach through to getting paid. Six documents, in the order you’ll need them.
Local ranking factors by trade, because what moves a plumber isn’t what moves a roofer.
A business profile and a gap audit for your AI, so it stops guessing at your shop.
What runs and what doesn’t. How I decide. The stack. The glossary.
The first month, laid out.

Who it’s for
You’re already building or selling sites and need a repeatable operation after the sale.
You want a small agency that leaves room for your life, with fewer loose ends to chase.
You want to see the whole shop, including the parts that don’t run yet.
You’ve read Build First and you’re ready for the rest of it: what happens after the sale.

Homepage:

https://heywillray.com/whole-machine

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