Here’s What You Get:
Design Strategy School is a complete, step-by-step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.






Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.
You will learn how to:
- Design brands and websites rooted in strategy—not trends
- Build offers that feel aligned and profitable
- Create a portfolio that attracts premium clients
- Sell your work with confidence (without feeling salesy)
- Deliver a polished client experience with repeatable systems
- Explain your design decisions like a creative director
MODULE ONE
Studio CEO Essentials
- Set up pricing, workflows, and client systems that save time
- Create a professional process clients trust
- Position your website to sell for you
MODULE TWO
Design Principles
- Master the core principles that make designs feel intentional and high-end
- Train your eye so you can confidently say why something works
- Apply these fundamentals to brands, websites, and templates
MODULE THREE
Elements of Design
- Use color, typography, layout, and spacing with intention
- Build visual systems that guide users and support conversion
- Move from “pretty” to purposeful design decisions
MODULE FOUR
Brand & Logo Design
- Build strategic brand concepts—not just logos
- Present and refine work without endless revisions
- Deliver polished brand assets clients love
MODULE FIVE
Customize a Showit Site
- Create Showit websites with strategy and structure
- Manage website projects from start to launch
- Deliver sites that look good and convert well for your clients
MODULE SIX
Marketing for Designers
- Get found online without doing “all the platforms.”
- Create content that drives inquiries—not just engagement
- Build visibility systems that don’t rely on hustle
MODULE SEVEN
Build Your Mailing List
- Start and grow a healthy email list from scratch
- Create lead magnets that actually convert
- Set up automated sequences that build trust and sell
MODULE EIGHT
Paid Advertising
- Design ads that feel aligned with your brand
- Understand targeting, audiences, and tracking
- Use ads as a tool to increase revenue
MODULE NINE
Portfolio Projects
- Work through real-world design scenarios
- Create diverse, strategic projects you’re proud to show
- Build confidence through guided practice

Homepage:

https://daveyandkrista.com/design-school/

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