The One Problem – One Solution method for creating info products people actually buy, use, and get results from.
(Using AI…of course)





A quick message from Tony Shepherd…
Right now, as I’m typing this thousands of people are using AI to create information products faster than ever before.
And most of them are making less money than ever.
Why?
Because AI makes creating content easier…
But easier content creation doesn’t automatically create products people want to buy.
In fact, it often creates the opposite.
Longer products.
More modules.
More prompts.
More content.
More fluff.
And that’s not always what buyers want.
You know what I mean – you buy something, download it, open it, feel overwhelmed because there’s just…too much info…
So you never use it, which means you don’t get a result
And you’re unlikely to buy off that marketer again.
Look at the Google homepage compared to the Yahoo one.
One is simple and does one thing – searches whatever you need.
The other has a lot of content, news, ads etc.
Here’s why info products fail
It’s because people don’t really buy information
They buy outcomes.

They buy solutions.
They buy relief from a frustrating problem they want solved right now.
And if your product doesn’t create a real behaviour change…
If your buyer reads it and carries on doing exactly what they were doing before…
Your product failed because you didn’t change anything for them
Even if the content was “good” and you spent a month working on it
Even if AI wrote it in ten minutes.
Even if your sales page converts.
No behaviour change, no outcome for your readers means no long-term business.
There’s a simple fix…
And it’s this…
Instead of creating massive “complete guides”…
Create products built around:
One Problem
One Solution
One Clear Outcome
That’s it.
That’s what people actually want.
And once you understand this…
AI becomes incredibly powerful.
Because instead of using AI to create more content…
You use it to create:
Better positioning
Better research
Faster product creation
Less fluff
More action-taking buyers
And I’ll show you exactly how to do this
Inside this 50+ page PDF you’ll discover:
- How to identify specific problems people are already paying to solve
- Why broad “complete guides” kill conversions
- The behaviour-change principle that makes customers buy again and again
- How to use AI to find profitable product ideas in minutes
- How to strip out the 80% of unnecessary content buyers never use
- How to structure your product around 4-6 actionable steps
- The headline formula that attracts ideal buyers and repels everyone else
- Why your product doesn’t need more information-it needs better framing
- The one thing AI can never do for you (and why it matters massively)
WHAT THIS IS NOT
This is NOT:
- A giant course
- A complicated funnel strategy
- A technical AI tutorial
- A “become a prompt engineer” product
- A bloated bundle of worksheets nobody opens
This is a simple framework you can read in an afternoon…
And use immediately to create products that, put simply – will blow your competition out of the water
WHO THIS IS FOR
This is for you if:
You want to create digital products quickly
You’re already using AI tools but struggling to make real sales
You want simpler products that convert better
You’re tired of building things people download and ignore
You want repeat buyers instead of one-time customers


The Full 55-Page White Label Report
One Problem, One Solution
This is the complete flagship report.
A full 55-page publication teaching your buyers how to create focused AI-powered info products people actually buy, use and get results from.
You can:
- Sell it as your own product
- Rebrand it completely
- Edit it however you like
- Use your own name/company branding
- Bundle it into offers
- Add it to memberships
- Use it as a bonus product
- Keep 100% of every sale
Delivered in:
Pages format
Microsoft Word format
PDF format
Plain text format
So you can edit it however you want.
4-5 Page Lead Magnet Version
This is a shorter teaser version designed specifically to help you build your list.
It introduces the core concept…
Shows readers why most AI info products fail…
And creates curiosity for the full paid report.
Importantly:
It does NOT give away the entire strategy.
It’s designed to generate leads and naturally funnel people into buying the full product.
Use it to:
- Build your email list
- Generate leads from paid traffic
- Use as an opt-in incentive
- Create a simple funnel into the full report
Sales Page Copy Included
No need to write your own sales letter from scratch.
You’ll get the full sales copy used to sell this product so you can:
- Use it as-is
- Rewrite sections
- Rebrand it
- Adapt it to your own audience
Sales Page Design Mockups Included
Not a designer?
No problem.
You’ll also get mockup layouts and design examples showing you exactly how your sales page can be structured.
Use them as inspiration…
Or simply model them and launch faster.
Product Mockup Images Included
You’ll also receive professionally styled product images you can use immediately for:
Sales pages
Checkout pages
Email promotions
Member areas
Social posts
Keep 100% Of The Profits
Once you own this…
It’s yours to sell.
Again and again.
Without writing the report yourself.
Without hiring writers.
Without spending weeks creating content.
Without staring at ChatGPT trying to figure out where to start.
Just plug it into your business and sell it.



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