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Great products start with listening. This course will teach you to plan, script, practice with AI, and conduct unbiased user interviews to uncover meaningful UX insights.
What you'll learn
Designing without user feedback is just guessing, but talking to users requires more than just a list of questions; it requires empathy, strategy, and neutrality. In this course, User Research (UX): Conducting User Research, you'll gain the ability to plan and facilitate unbiased interviews that yield actionable insights. First, you'll explore how to craft effective discussion guides and define clear research goals. Next, you'll discover moderation techniques to build rapport and how to use AI to draft your discussion guides. Finally, you'll learn how to observe non-verbal cues and navigate live sessions with confidence. When you're finished with this course, you'll have the skills and knowledge of qualitative user research needed to confidently plan, moderate, and execute user interviews.