An easy-to-follow, fast-paced introduction to Social Media Marketing
What you'll learn
Social Media
Social Media Marketing
Social Media Advertising
Content Marketing
Target Audience
Customer Journey
Build a following
Create content customers want
Conduct a social media audit
Leverage existing content
Using the hub and spokes model
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Requirements
No requirements
Description
Social media changes with the world, and your social media strategy needs to keep in step if you want to grow your audience and maintain relevance. You may already be interacting with your industry there, but do you know the most up-to-date approaches that will grow your brand and customer base? Do you have a strategic content plan in place that leverages your existing content? And when is it time to advertise?
Expert marketer and former VP of market research and traffic optimization at Yahoo! Anke Audenaert answers all these questions and gives you the keys to crafting a social media strategy for your organization. You'll discover how to define your target audience, understand your customer's journey, and how to select the right social media channels to reach your ideal audience. By the end of this course, you'll be well on your way to implementing a winning social media strategy for your company.
Learning Objectives
Build a following
Create content your customers want
Conduct a social media audit
Leverage existing content
Understand social media metrics
Create shareable content
Use the hub and spokes model
Repurpose existing content