Instructor: Jim Sterne
When implementing new tools and processes, you need to use a strategic approach, and introducing generative AI in your company is no different. In this course, Jim Sterne—author, consultant, and marketing analytics expert—shares practical insights on how to implement this strategic approach.

Jim shows you how to survey employees effectively about AI usage, ensuring a solid foundation for integration. He covers how to align executives on AI strategies and why it's necessary to form an AI council to develop tailored policies. Plus, Jim explains how to establish AI usage rules and measure AI's impact on your business. After completing this course, you'll be equipped to successfully navigate and implement generative AI in your business environments, enhancing processes, products, and services.

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