What Your Customer Wants and Can't Tell You By Melina Palmer | 5.08 MB
English | N/A Pages

Title: What Your Customer Wants and Can't Tell You
Author: Melina Palmer
Year: N/A

Description:
Use Science to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
What Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader.
Behavioral economics is the future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful...

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