English | 2022 | ISBN: 978-1527580541 | 192 pages | True PDF | 5.79 MB
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
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Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 934.79 MB | Duration: 0h 42m
Your guide to marketing, branding and advertising for your business

Instructors: Martyn Needham • Amazon E-Commerce Manager | 3 sections • 16 lectures • 1h 4m total length
Video: MP4 1280x720 44 KHz | English + Sub | Updated 8/2022 | Size: 1.4 GB
Learn how to boost your sales by creating a top brand on Amazon!
What you'll learn

English | 2022 | ISBN: 1398608157 | 195 pages | True EPUB, PDF Conv. | 8.69 MB
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

English | MP3 | M4B | ISBN: N/A | 2021 | 13 min | 19.1 MB
Branding Strategy: The Ultimate Guide on How To Build Your Unique Brand, Discover Useful Tips on How to Make and Promote a Stand-out Brand For Your Online Business

Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 982.55 MB | Duration: 1h 15m

Kucharska W Personal Branding in the Knowledge Economy 2022 | 6.54 MB
N/A | 189 Pages

Title: Personal Branding in the Knowledge Economy; The Inter-relationship between Corporate and Employee Brands; 1
Author: Kucharska Wioleta
Year: N/A

Personal Branding Masterclass Become THE Go-To Person: Your Roadmap to Build a Powerful Personal Brand by Sobia Publication
English | 2022 | ISBN: N/A | ASIN: B09ZKT7TRJ | 55 pages | MOBI | 0.18 Mb
Welcome to my Personal Branding Masterclass!

Richard Nimijean, "Canada, Nation Branding and Domestic Politics"
English | ISBN: 0367143402 | 2019 | 146 pages | EPUB | 1070 KB
After his Liberal Party's surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about 'Brand Canada' in the Trudeau era.