Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata By Geir Heierstad
2017 | 236 Pages | ISBN: 1783085169 | PDF | 17 MB
Caste, Entrepreneurship and the Illusions of Tradition is an ethnographic study of the potters of Kolkata's Kumartuli, an analysis of their lives and the related commodification and instrumentalization of caste. This group of artisans turned artists do not display passive responses to colonial and capitalist encounters but engage actively with the modern and economic developments of society at large, redefining the concept of caste identity in the process. Caste, Entrepreneurship and the Illusions of Tradition suggests a new academic direction for the study of modern India, and of caste in particular, through an empirically grounded portrayal of the synthesis of traditional categories and contemporary realities.

Qatar's Nation Branding and Soft Power: Exploring the Effects on National Identity and International Stance
English | 2023 | ISBN: 3031246500 | 103 Pages | PDF EPUB (True) | 2 MB
This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar's national brand, Qatar's arsenal of soft power, international alliances, and the opponents' quandary.

Released 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 12m | Size: 300 MB
Branding is increasingly important to a company's success. In this course, award-winning designer, strategist, author, and mentor Kladi Vergine shares her branding magic, including all her brand guideline best practices. Kladi gives you an overview of what brand guidelines are and why they're important for any business. She explores the various formats that brand guidelines can be presented as. Kladi dives into the marketing and design components that make up the guidelines, including mission and values, logos, photos, style guides, and more. She also shows how to use Adobe to store your assets. Plus, Kladi shares her best practices for dialing in the brand guidelines layout and styling and, finally, publishing what you've created.

The Ecom Wolf Pack - Dropshipping To Branding Course Download 2023 | 4.27 GB
Genre: eLearning | Language: English | Category : Bussiness and Marketing
What You Get:
A-Z How to Create and Optimize Website for Conversions

Show Me That Branding Money: Express Your Brand Personality Using Intricate Message Structures And Storytelling Frameworks by Umran Nayani
English | 2022 | ISBN: N/A | ASIN: B0BLLPN23N | 252 pages | EPUB | 1.52 Mb
What is the one thing that most "iconic" brands of the World have in common?

Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.20 GB | Duration: 4h 56m
Graphic Design Process, Logo, Ad posters, Social Media, T-Shirt, Package, Website Design & More

Digital Branding Fever By Ioannis Rizomyliotis (author) & Kleopatra Konstantoulaki (author) Athanasios Poulis (author)
2017 | 128 Pages | ISBN: 1947098829 | PDF | 2 MB
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That's the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.

Last updated 12/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.84 GB | Duration: 4h 24m
Updated Special 6 courses in 1 for FMCG/CPG marketers - Basic Fundamental Principles in Branding

Gad T Customer Experience Branding Through Surprise and Innovation 2016 | 2.12 MB
English | 257 Pages

Title: Designing Experiences
Author: J. Robert Rossman
Year: 2019

The Personal Branding Blueprint by Godwin Fasugba
English | 2022 | ISBN: N/A | ASIN: B0BNQM5YVK | 55 pages | EPUB | 0.92 Mb
Creating, or updating, a personal brand can seem like an overwhelming task. There are so many elements that need to be considered and a lot of thought required for it to be successful.