Thomas Gad, "Customer Experience Branding: Driving Engagement Through Surprise and Innovation"
English | ISBN: 0749477504 | 2016 | 192 pages | EPUB | 2 MB
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers. To all intents and purposes, brands must continue to introduce innovative and intriguing experiences to customers so that they can remain differentiated from the herd and deliver a human message amongst increasingly automated and unremarkable communications.

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections by Sandeep Dayal
English | December 29, 2021 | ISBN: 1264269846 | 255 pages | PDF | 4.86 Mb
Build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways

Published 12/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 911.24 MB | Duration: 0h 44m
Learn a better way of branding beyond visual design to create better business success

Released: 11/2022
Duration: 58m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 730 MB
Level: General | Genre: eLearning | Language: English
Employer branding is a new concept to many companies, but it's one that is critical to your success in attracting, recruiting, and retaining talent. In this course, expert inclusive employer branding consultant Desiree Booker shares her knowledge on how to engrain inclusion into the DNA of your employer identity and build a brand that attracts and retains the right talent to your organization. Desiree starts by breaking down the potential ROI of having a strong employer brand. She then walks you through the key factors that influence your employer brand and how to identify gaps that may be causing you to miss out on top talent. Finally, Desiree shares strategies to create your brand messaging to ensure that it resonates with your ideal candidates. This course equips you with the tools to craft, amplify, and refine an inclusive employer brand that makes your candidates and employees feel a strong sense of belonging.

Popular Geopolitics and Nation Branding in the Post-Soviet Realm By Robert A. Saunders
2016 | 278 Pages | ISBN: 1138830178 | PDF | 5 MB
This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.

S. Ramesh Kumar, "Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context"
English | 2009 | pages: 624 | ISBN: 8131722368 | PDF | 6,5 mb
ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an

2022-11-26
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.08 GB | Duration: 1h 48m
7-Day Personal Branding Challenge How To Get Paid To Be Who You Are

Personal Branding: The Ultimate Guide to Building Your Personal Brand in the Digital Age by Ibrahim Mustapha
English | 2022 | ISBN: N/A | ASIN: B0BG63GFCQ | 82 pages | MOBI | 0.20 Mb
Are you looking to build your personal brand in the digital age?

English | 2022 | ISBN: 1032014695 | 179 pages | True PDF | 9.06 MB
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.
On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects.

English | 2022 | ISBN: 1398608157 | 265 pages | True PDF | 8.05 MB
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...
Myths of Branding , written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.