Michele Levy, "Building Your Brand: A Practical Guide for Nonprofit Organizations"
English | ISBN: 1614486751 | 2014 | 138 pages | EPUB | 730 KB

English | 2022 | ISBN: 1529420172 | 278 pages | True EPUB | 20.32 MB
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

Size: 42.52 MB | Total Duration: 18:09 | Total Tracks: 5
Format: MPEG Audio | 320 Kbps
Album: Brand NeThe 1st Mini Album
Artist: XIUMIN
Genre: Asian Music
Date/Year: 2022

Fielding D The Brand Book An Insider's Guide 2022 | 9.61 MB
N/A | 223 Pages

Title: The Brand Book
Author: Fielding, Daryl;
Year: N/A

Brand Beauty Unleashed: The Value of Aesthetics in Marketing By Roberto M. Álvarez del Blanco
2020 | 210 Pages | ISBN: 036711240X | PDF | 42 MB
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades.Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Size: 129.45 MB | Total Duration: 54:41 | Total Tracks: 16
Format: MPEG Audio | 320 Kbps
Album: Brand New Country
Artist: Brei Carter
Genre: N/A
Date/Year: 2022

Building A Strong Brand: Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity by RAZAQ ADEKUNLE
English | 2020 | ISBN: N/A | ASIN: B08BVY33KQ | 125 pages | EPUB | 0.19 Mb
Brands are valuable assets, create intangible wealth for the company, institutions, and countries. A brand creates value, promise, and perception of a product or service. First of all, you need to adopt an ideal brand management mindset. Be objective and passionate about the brand with an optimistic mind focusing on building innovative and creative niche. Successful brand management builds on the mind of the customers, managing their perceptions through a structured approach to understand, measure and track the perceive value about the brand. A strong Brand manage to transform the perception into a rewarding consumption experience consistently, even though the essence of the brand evolves to meet the changing in technologies, consumers altitudes and market development.

Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 780.30 MB | Duration: 0h 35m

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)
by Kevin Lane Keller
English | 2020 | ISBN: 0134892496 | 622 Pages | PDF True | 251 MB

Size: 86.57 MB | Total Duration: 36:52 | Total Tracks: 11
Format: MPEG Audio | 320 Kbps
Album: All Or Nothing
Artist: Adam Brand
Genre: N/A
Date/Year: 2022