C. Richard King, "Redskins: Insult and Brand"
English | 2016 | ISBN: 0803278640 | EPUB | pages: 256 | 1.5 mb
The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand.

Published 7/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.54 GB | Duration: 2h 1m
Build the foundation for a brand that drives action from targets and better business outcomes.

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Changzheng Yang
English | EPUB | 2022 | 289 Pages | ISBN : 9811666660 | 29.9 MB
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.

Position Your Brand: Shopify Made Easy by Veronica Jeans
English | 2022 | ISBN: N/A | ASIN: B09Y4N6KTM | 185 pages | EPUB | 3.13 Mb
Exhausted keeping your online marketing on the cutting edge? Explore painless, eye-opening methods for outshining the competition.

English | ASIN: B09RLRJMBS | 2022 | 8 hours and 45 minutes | MP3 | M4B | 241 MB
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust - ironclad - to unlock the most value. Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star - it's time to make your brand ironclad.

English | ASIN: B09VVFNQXQ | 2022 | 5 hours and 6 minutes | MP3 | M4B | 141 MB
One of the world's top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people's lives forward. Most importantly, great brands don't just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world's most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.

Instructors: Ethan Bridge | 2 sections • 5 lectures • 55m total length
Video: MP4 1280x720 44 KHz | English + Sub | Updated 5/2022 | Size: 1.2 GB
A 30-Day Action Plan To Kickstart Your Instagram and Build The Brand You've Always Dreamed Of
What you'll learn

English | 2022 | ISBN: 1637422067, 1637422881 | 386 pages | True EPUB | 14.32 MB
Protecting the Brand, Volume II: Busting the Bootlegsfollows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.

English | 2022 | ISBN: 1032121491 | 213 pages | True PDF EPUB | 7.55 MB
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.

Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 359.08 MB | Duration: 0h 52m
Stop staring at the blank screen. This step-by-step preperation will make writing your website quick, easy and FUN.