Studente S Contemporary Issues in Luxury Brand Management 2023 | 9.11 MB
English | 181 Pages

Title: Contemporary Issues in Luxury Brand Management
Author: Sylvie Studente
Year: 2016

Contemporary Issues in Luxury Brand Management
English | 2023 | ISBN: 0367859300 | 181 Pages | PDF (True) | 9 MB
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer
English | December 20, 2022 | ISBN: N/A | ASIN: B0BQCRN6JQ | 195 pages | EPUB | 0.57 Mb
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include:How community relates to the emotional connections developed via social media and contentWhy demographic, technological, and societal trends favor a new community strategyA new view of the ROI of communityHow a community strategy upends traditional marketing managementThe psychological connection between communities and brandsWhy NFTs and the metaverse change the game for community strategyPowerful brand benefits overlooked by most community strategies todayThrough extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.

Tim Halloran, "Romancing the Brand"
English | ISBN: 1118611284 | 2013 | 272 pages | EPUB | 854 KB
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.

Charlotte F. Knudtzen, Mogens Bjerre, "Brand Management: Research, Theory and Practice"
English | 2009 | ISBN: 0415443261 | EPUB | pages: 288 | 1.9 mb
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.

The Brand Naming Blueprint: The step-by-step process anyone can use to create amazing brand names easily by Scott Lancaster
English | 2022 | ISBN: N/A | ASIN: B0BR8NQ8D2 | 107 pages | EPUB | 0.30 Mb
Your name of your company or business should never change. So getting it so important if you want to set up your business for success.

Published 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.35 GB | Duration: 1h 34m
Creating a Winning Brand Identity

Riders of the Silences by Max Brand
English | MP3@192 kbps | 7h 12m | 593.4 MB
Riders of the Silencesis a classic western action novel by American writer Max Brand.Wilderness life. Chaste romance. Love triangles. A masquerade ball. Revenge. Shooting. Horses. Gambling. Thievery.No one delves into psychological side of his characters like Max Brand.The Great West, prior to the century's turn, abounded in legend. Stories were told of fabled gunmen whose bullets always magically found their mark, of mighty stallions whose tireless gallop rivaled the speed of the wind, of glorious women whose beauty stunned mind and heart. But nowhere in the vast spread of the mountain-desert country was there a greater legend told than the story of Red Pierre and the phantom gunfighter McGurk.These two men of the wilderness, so unalike, of widely-differing backgrounds, had in common a single trait: each was unbeatable. Fate brought them clashing together, thunder to thunder, lightning to lightning. They were destined to meet at the crossroads of a long, long trail ... a trail which began in the northern wastes of Canada and led, finally, to a deadly confrontation in the mountains of the Far West.Riders of the Silenceswas first published in 1920. Audiobook read by Richard Kilmer, running time 7 hours and 12 min. Also available as E-Book, ePUB, 70,000 words, average reading time 5 hours, 50 min. Unabridged full version.Max Brandwas the pen name for Frederick Schiller Faust (1892-1944) who was an American author known primarily for his thoughtful and literary Westerns.

Rise: The Brand New Autobiography By Siya Kolisi
2021 | 320 Pages | ISBN: 0008431337 | EPUB | 47 MB
'Siya's rise from humble beginnings to lifting that World Cup trophy is the stuff of fairytales.' MARCUS RASHFORD'Siya Kolisi is a warrior on the field and an inspiration off it. This book is an extraordinary reminder of what can be achieved with inner belief and an indefatigable spirit.' JAY SHETTY'Siya's story is well documented, and I am so impressed by the way he conducts himself. As the captain of his team and as a statesman he is measured and thoughtful. He is a leader in every way. An inspiration to a dynamic South African nation.' EDDIE JONES'Few people embody the tenacity of what the New South Africa stands for, like Siya does. His story mirrors the nations'; in its trials and tribulations and also in it's triumph against all odds. This is a real life heroes journey.' TREVOR NOAH'There is no doubt Siya has made a significant impact on World rugby, especially within South African rugby. [He] is passionate about changing people's lives for the better and uses his position and status to do that.' MARO ITOJEHis truth. His story. In his words.There have been many comments made and books written about Siya Kolisi, captain of the Springboks, and the first black man to lead his country in over 128 years of South African rugby.But now, for the very first time, Siya Kolisi shares his story in an extraordinarily intimate memoir, charting his journey from being born into the impoverished Zwide township, to leading his proud nation to an astonishing victory at the Rugby World Cup in 2019.However, Rise is not simply a chronology of matches played and games won; it is an exploration of a man's race and his faith, a masterclass in attaining a positive mindset, and an inspirational reminder that it is possible to defy the odds, no matter how they are stacked against you.In 2020, partly in response to the pandemic, Siyaand his wife, Rachel, launched The Kolisi Foundation, providing personal protective equipment to healthcare workers and delivering food parcels throughout South Africa.The title Rise is inspired by Siya's mother - Phakama - which translates to the book's name, as well as a celebration of his Xhosa heritage.

Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 526.26 MB | Duration: 0h 43m
"Getting Started with Brand Registry: Managing Your Trademarks on Amazon"