Belch, Belch, Kerr, Powell & Waller - Advertising: An Integrated Marketing Communication Perspective (2020) [1 PDF]
English | Size: 28.46 MB
Category: Tutorial

English | 2021 | ISBN: 0367761491 | 199 pages | pdf | 4.66 MB
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

English | 2022 | ISBN: 129241121X | 471 pages | True PDF | 53.54 MB
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 37 Lessons (4h 45m) | Size: 3.8 GB
Marketing Analytics Beyond Advertising: How Right-Brained Marketers Can Master the Numbers

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 5m | Size: 168.6 MB
Advertising on social media platforms like Instagram has become a vital part of many companies' marketing strategies, but there's a world of difference between hastily placing an ad and advertising effectively. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, demonstrating how to build a campaign and how to leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He shows you different tools and demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. Anson discusses ad sets and placement configuration, as well as how to use Instagram Stories and Instant Experience ads to improve your marketing and increase your user engagement. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information.

Advertising and Branding Basics (SAGE Back to Basics)
pdf, epub | 15.69 MB | English | Isbn:‎ B09B2G24QD | Author: SAGE Publications India Pvt. Ltd,; | Year: 2021

Ultimate Guide to Amazon Advertising By Timothy P Seward | 4.73 MB
English | 240 Pages

Title: Ultimate Guide to Amazon Advertising
Author: Seward, Timothy P.;
Year: 2019

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience by Martin K.J. Waiguny
English | PDF,EPUB | 021 | 349 Pages | ISBN : 3658322004 | 18.4 MB
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters.

Domestika - Photograph Retouching for Advertising with Jonathan Chafloque
Genre: eLearning | Language: English | Photography | MP4
Learn with Photoshop the fundamental techniques for image post-production
If you are passionate about photo retouching and want to learn the workflow for an advertising assignment, designer and retoucher Jonathan Chafloque can guide you from the moment you receive the agency's brief to the final delivery. He has worked for clients such as Mitsubishi, DirecTV, Cantol, Yura, or Progresol, among others.