Alex W. White, "Advertising Design and Typography"
English | ISBN: 1581154658 | 2006 | 224 pages | EPUB | 12 MB
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader's mind to see more accurately and more critically-ultimately changing the way designers think and develop visual ideas. * Best-selling design author has unique philosophy and expertise * 1,500 full-color illustrations showcase outstanding advertising design from around the world * Unique comparisons of print, web, TV and other campaigns-which techniques work best? * Ideas for forging corporate identity through advertising

Tom Reichert, "The Erotic History of Advertising"
English | ISBN: 1591020859 | 2003 | 403 pages | EPUB | 7 MB
Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumer's attention.All of this is well documented in Tom Reichert's profusely illustrated book, The Erotic History of Advertising. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs not baseball cards but similar small cards showing scantily clad "women of the stage," which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a woman's skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success.With numerous illustrations showing many erotic ads-some campy, some esthetically elegant, some homoerotic-that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesn't; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes.This thoughtful, enjoyable, and fascinating look into the world of advertising-from the late 1800s to the most erotic ads of today-will appeal to both media-savvy consumers and aficionados of pop culture.

Trailblazers of Advertising - A Brief History Of Direct Response Marketing by Cornel Rus, Valentin Nicoara
English | 2022 | ISBN: N/A | ASIN: B0BR1TPHLX | 51 pages | EPUB | 0.11 Mb
Trailblazers of Advertising: A History of Direct Response Marketing" is a comprehensive and in-depth exploration of the evolution of direct response marketing from its early beginnings in the 19th and early 20th centuries to its present-day iterations in television, the internet, and beyond.

Narrative Advertising Models and Conceptualization in the Digital Age By Recep Yılmaz
2017 | 392 Pages | ISBN: 1522523731 | PDF | 19 MB
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--

Advertising Impact and Controlling in Content Marketing:
Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
English | 2023 | ISBN: 3658405503 | 383 Pages | PDF EPUB (True) | 5 MB

Advertising and Consumer Society; A Critical Introduction
by Nicholas Holm
English | 2023 | ISBN: 1032181362 | 237 pages | True PDF | 10.04 MB

A Japanese Advertising Agency: An Anthropology of Media and Markets By Brian Moeran
1996 | 336 Pages | ISBN: 0700703314 | PDF | 8 MB
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics [Aas]) By Ron Beasley
2002 | 208 Pages | ISBN: 3110173409 | PDF | 58 MB
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Digital Advertising and Marketing Analytics 101:: The Ultimate Guide to Marketing Strategy for Startups 2023 by William L. Packard
English | 2022 | ISBN: N/A | ASIN: B0BNYCV7XK | 248 pages | MOBI | 0.26 Mb
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