Domestika - Food Photography Techniques for Advertising by Alfonso Acedo
File Size :1.9GB | Genre: eLearning | Language: English | Photography | MP4
Discover the lighting and digital retouching tips for food styling
All art has its secrets, but few like that of gastronomic photography. Alfonso Acedo - photographer and culinary stylist - knows all the techniques and tricks to open the appetite or thirst of consumers with just one photo, so brands like Kellogg's, Calvé and a variety of restaurants rely on their care for culinary detail in photographs .
In this course you will learn to enhance the appearance of drinks and food in a photograph through lighting, digital retouching and culinary styling.

The Oxford Handbook of Music and Advertising
English | 2021 | ISBN: 0190691247 | 954 Pages | PDF True | 181 MB
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising.

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 36 lectures (3h 44m) | Size: 2.3 GB
LinkedIn Advertising Course, LinkedIn Ads, LinkedIn Lead Generation, LinkedIn Marketing, Social Media Advertising

Google Advertising Tools 2nd Edition
pdf | 12.36 MB | English | Isbn:‎ 1984909932 | Author: Noah Gray | Year: 2018

English | ASIN: B09B2N24NC | 2021 | 19 hours and 40 minutes |MP3|M4B | 541 MB
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse.
This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book.

Basics of Facebook Advertising & Facebook Marketing: Crash Course For Beginners
Genre: eLearning | Language: English
Learn All The Essentials of Facebook Advertising & Facebook Marketing Quickly. This is a Crash Course on how to run Facebook Ads & Instagram Ads profitably with hands on guidance. It is Jam Packed with strategies from Creating your first Campaign for Facebook Advertising to Scaling a Business online. It is made for absolute Beginners so it is very easy to understand and then implement everything to your own Facebook Ads.

Duration: 3h45m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 44100 Hz, 2ch | Size: 1.66 GB
Genre: eLearning | Language: English
Learn How to Grow Your Business Using the Power of Facebook Advertising

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 31 lectures (3 hour, 5 mins) | Size: 1.71 GB
Groundbreaking B2B Facebook Advertising for Generating Leads & Dominating Markets through the Power of B2B Facebook Ads

Zoe Sherman, "Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition"
English | ISBN: 1138201545 | 2019 | 186 pages | PDF | 1270 KB
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.

Advertising: Concept and Copy, 3rd Edition by George Felton
English | August 5, 2013 | ISBN: 0393733866 | PDF | 320 pages | 17.4 MB
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.