Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. Content Marketing Managers can help organizations be successful in their goals by helping create and manage content to engage their customers.

This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Content Marketing Manager within organizations.