Social media stories are a fun and low-cost way to connect with customers. In this course, digital marketing and social media expert Martin Waxman outlines key steps for leveraging social media stories to engage your customers. Martin shows you how to plan your social media stories, use storyboards, produce your stories, and employ features like augmented reality, stickers, and GIFs. He also details promoting your stories, including how to accurately budget for them. If you're looking to develop and execute a strategy to plan, produce, and promote your brand's social media stories, join Martin in this course.
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