What you'll learn
Using Marketing Cloud Connect enables marketers to create a unified customer relationship by combining the marketing capabilities of Marketing Cloud with the data and campaign management capabilities of Salesforce CRM. In this course, Using Salesforce Marketing Cloud Connect, you will explore Marketing Cloud Connect's main features. First, you'll learn how to directly access the powerful Marketing Cloud tools within Sales or Service Clouds. Next, you'll discover how to use the data management, segmentation, and campaign management tools available in Salesforce to create connected, data-driven customer experiences. Finally, you'll learn how to track and analyze your campaigns' performance. When you're finished with this course, you'll have the skills and knowledge of using Salesforce Marketing Cloud Connect needed to engage your customers with relevant communication at key stages of their customer journey.