A bner's guide to using Google Analytics reports and their application in web analytics and digital marketing

Explore Google Analytics to become familiar with its features

Get an in-depth understanding of the Google Analytics dashboard and how to use it effectively

Track non-page view actions such as video views and s in Google Analytics

In Detail

Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you'll learn how to use Google Analytics to measure the performance of your website and marketing programs.

The course bs with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you'll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a demo account. Moving ahead, you'll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you'll create views, views filters, and goals and track campaigns in Google Analytics.

By the end of this course, you'll have gained the knowledge and insights needed to direct your marketing efforts for success by measuring the performance of your digital marketing plan with the help of Google Analytics.



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