WHAT YOU GET?
Learn the basics of custom events:
- What Custom Events Are and Why They Matter
- Setting Up Google Tag Manager
- Setting Up the Base Pixel with GTM.





- Questions to Ask Yourself About Events to Create
- Add Variables
- The Basic Elements of Custom Events and GTM
- Test Your Events

Learn exactly how to create custom events:
- Internal Link Click Event
- External Link Click Event
- Time on Page Event (Simple)
- Time on Page Event (Complex)
- Scroll Depth Event (Simple)
- Scroll Depth Event (Complex)
- Referral Event
- Embedded YouTube Video Engagement Event
- Combination Event
- Other Events to Consider
- Parameters and Custom Conversions

Learn how to leverage these powerful events:
- Custom Events and Reporting
- Custom Metrics Using Custom Events
- Custom Events and Optimization
- Custom Events and Targeting

Homepage:

https://www.jonloomer.com/custom-event-mastery-training/

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