For business owners and business leaders.

What you'll learn
A complete guide to owning or managing a business from somebody who has built a business from start up to sale to a venture capital company.
You will learn about small business marketing (online and offline) and develop copywriting and PR skills.
You will learn about the importance of a having a sales process, and explore product or service pricing.
You will learn how to develop your staff, and also explore the personal skills you need.
Requirements
You don't need any existing skills - we will go through everything you need.
Description
Distance yourself from day to day life and WORK ON YOUR BUSINESS – NOT IN IT!This will give you a total overview of running a small business, from marketing to sales to HR to accounts and everything in between.We will spend on each and every area of your business, from marketing and sales to your operations, tax and HR. Some of this you already know so its will act as a useful recap and "health check", but some things will be new which you can immediately implement to make your business stronger and more robust.Richard has worked for 13 years as a Global Derivatives Trader and European M&A Sales Trader for two of Europe's leading investment banks (HSBC & ING). He then started two businesses, taking them from start up to sale to a venture capital company in 2017.Richard is passionate about helping people to develop their skills and helping business owners reach their targets. He is now a qualified Business Growth & People Development Consultant working with all types of businesses to help develop their people and grow their businesses.He is unique in that he has experienced the highs and lows of being an entrepreneur and of running his own business along with working in larger organisations in senior leadership roles. He knows the acad theory, but more importantly he has real life experience in applying the theory to real people and businesses.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: MARKETING FOR SMALL BUSINESSES

Lecture 2 Part One - Golden rules of small business marketing

Lecture 3 Part Two - Traditional marketing methods

Section 3: ONLINE MARKETING FOR SMALL BUSINESSES

Lecture 4 Part One - Getting people to visit your website

Lecture 5 Part Two - What to do with visitors when they are on your website.

Lecture 6 Part Three - Your social media strategy

Section 4: COPYWRITING SKILLS FOR SMALL BUSINESSES

Lecture 7 Copywriting skills

Section 5: IMPORTANCE OF PR

Lecture 8 IMPORTANCE OF PR

Section 6: SALES

Lecture 9 Part One - Sales

Lecture 10 Part Two - Directories

Section 7: PRODUCT PRICING & COMPETITOR ANALYSIS

Lecture 11 Part One - Product Pricing

Lecture 12 Part Two - Competitor analysis

Section 8: BUILDING YOUR TEAM

Lecture 13 BUILDING YOUR TEAM

Section 9: HOW TO SCALE YOUR BUSINESS & YOUR EXIT PLAN

Lecture 14 HOW TO SCALE YOUR BUSINESS & YOUR EXIT PLAN

Section 10: PERSONAL SKILLS

Lecture 15 PERSONAL SKILLS

Section 11: Conclusion

Lecture 16 Conclusion

This course is suitable for business owners, business leaders or senior managers.

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Https://anonymz.com/https://www.udemy.com/course/business-strategy-entrepreneurship/

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