Businesses need to develop effect media plan to get the needed results of their adverts. Its vital to properly schedule your media in an effective way for greater impact and result. Media buying is very key to the success of the promotional campaign hence competent people need to be used for greater results.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Introduction to media planning

Section 2: Developing the media plan

Lecture 3 Market background

Lecture 4 Target market

Lecture 5 Product/service background

Lecture 6 Budgets of the media

Lecture 7 Media characteristics

Lecture 8 other characteristics

Section 3: Media Scheduling

Lecture 9 Media scheduling

Section 4: Media Buying

Lecture 10 Volume discount

Lecture 11 Local advertising rates

Lecture 12 Holding part of budget back

Section 5: Using Media Synergistically

Lecture 13 To increase campaign coverage

Lecture 14 To increase frequency of exposure to the campaign

Lecture 15 To allow for different executives to be used in different media

Lecture 16 To increase impact of the message

Section 6: conclusion

Lecture 17 media overview

everybody, students, business people, professionals, self employed, managers, directors, companies,

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