What you'll learn
Learn retail merchandising
Learn characteristics, function and services of the retailer
Learn comparative analysis of the retail business
Learn classification of retail format, key features
Learn factors affecting the buying decision of the customers n the store
Learn inventory management in retail business
Learn social and economic significance of retail business
Requirements
No requirements
Description
Retail involves the sales of goods from a single point ( malls, markets, department stores, supermarkets etc ) directly to the consumer in small quantities for his end use. Retailing is nothing but transaction of goods between the seller and the end user as a single unit ( piece) or in small quantities to satisfy the needs of the individual and for his direct consumption. There are different kind of retail outlets such as departmental stores, discount stores, supermarkets, warehouse stores, mom and pop store, specialty stores, malls and dollar stores.There are different types of retail pricing models for the retail business such as cost plus pricing, competitive pricing, pres pricing, psychological pricing, multiple pricing, discount pricing. Cost plus pricing mechanism: Every organization runs to earn profits and so the retail industry. Cost plus pricing works in the following principles: cost price of the product plus profit ( decided by the retailer) is equal to final price of the merchandise. According to cost plus pricing strategy the retailer adds extra amount to the actual cost price of the product to earn his share of profits. The final price of the merchandise includes the profit as describe by the retailer.The display of the product in the retail store must entice the customers. The merchandiser in coordination with the store manager must ensure that the products are according to season as well as latest trends.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is retail

Lecture 3 Types of retail stores

Lecture 4 Retail mechanism

Lecture 5 Retail pricing

Lecture 6 Retail merchandising

Lecture 7 Cross merchandising

Section 2: Characteristics, Functions And Services Of A Retailer

Lecture 8 Characteristics of a retailer

Lecture 9 Key functions performed by retailer

Lecture 10 Services provided by retailer

Section 3: Classification Of Retail Formats, Key Features

Lecture 11 Classification of retail on basis of ownership

Lecture 12 Key features of chain store

Lecture 13 Features of departmental stores

Lecture 14 Features of supermarkets

Section 4: A Comparative Analysis Of The Retail Business

Lecture 15 Difference between product of the retail business

Lecture 16 Key points of comparison between retail and wholesalers business

Lecture 17 Key teology used in retail business

Section 5: Key Retail Business Pointers

Lecture 18 Category management

Lecture 19 Retail marketing

Lecture 20 Role of advertising in retail

Lecture 21 Retail store operation

Lecture 22 Store design and layout

Lecture 23 Role of signage in retail industry

Lecture 24 Role of coupons in retail marketing

Section 6: Factors Affecting Buying Decision Of The Customer At The Store

Lecture 25 Store display and presentation of products

Lecture 26 Ambiance of the store

Lecture 27 Customer treatment

Lecture 28 Store design and layout

Section 7: Inventory Management In Retail Business

Lecture 29 Why inventory management

Lecture 30 Important teology in inventory management

Lecture 31 Preventory loss of inventory

Section 8: Social And Economic Significance Of Retailing

Lecture 32 Social significance

Lecture 33 Economic significance

Section 9: Conclusion

Lecture 34 Tips to be a successful retailer

students, store managers, retailers, traders, entrepreneurs, marketers, salespeople, merchandisers,bankers, consultants, brokers, investment professionals, entrepreneurs, managers, directors. teachers, marketers , everybody etc

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