Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. Public relations (PR) professionals are vital for connecting with your audience and conveying your key brand messages in a clear and engaging manner.

This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Public Relations Manager within organizations.