Free Download Sang Min (Leo) Whang, "The New Consumer Psychology: Scanning buying behavior with MRI of the mind"
English | ISBN: 1138898937 | 2015 | 230 pages | PDF | 5 MB
The term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags.

Free Download Claudiu V. Dimofte, "Consumer Psychology in a Social Media World"
English | ISBN: 0765646943 | 2015 | 306 pages | PDF | 3 MB
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.

Free Download Sharon Ng, "Handbook of Culture and Consumer Behavior "
English | ISBN: 0199388512 | 2015 | 370 pages | PDF | 3 MB
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Free Download Nita Mathur, "Consumer Culture, Modernity and Identity"
English | ISBN: 8132111273 | 2013 | 440 pages | EPUB | 1388 KB
This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

Free Download Consumer Awareness and Textile Sustainability
English | 2023 | ISBN: 3031438787 | 260 Pages | PDF EPUB (True) | 12 MB
This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry. Making consumers aware of the environmental impacts of the clothing products they buy help them to choose the best alternative which has the lowers footprints and also enable them to help the entire textile sector to become sustainable. In addition, making them aware of environmental footprints of textile products from cradle to grave, make them aware of how best they can take care of their products during use and disposal phases and how they can help to preserve the planet with their earnest efforts to reduce the environmental impacts in their boundary, i.e. the use and disposal phases.

Free Download Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
English | May 14, 2009 | ISBN: 0670020621 | 384 pages | EPUB | 0.99 Mb
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending

Free Download Industrial Hygiene in the Pharmaceutical and Consumer Healthcare Industries
English | 2024 | ISBN: 1032226307 | 179 Pages | PDF (True) | 14.4 MB
This volume is an update on the use of containment in the pharmaceutical industry and consumer healthcare. It serves to highlight how industrial hygiene acts as a driving force within these industries to reduce the risk of exposure to chemical and physical agents, particularly to powders and dusts, while taking all factors into account. The author emphasizes how this book is not designed to replace other texts on containment; rather, it will serve to show a practical approach of utilizing the technologies within the high-demand industries of pharmaceuticals and consumer healthcare.

Free Download Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
by Emmanuel Mogaji
English | 2023 | ISBN: 1032486023 | 254 pages | True PDF | 7.18 MB

Free Download Consumer Policy from Below: Paradoxes, Perspectives, Problematizations
English | 2023 | ISBN: 3658424885 | 508 Pages | PDF EPUB (True) | 6 MB
Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the state has also issued corresponding mandates and set up support models, which has created the impression that we are basically dealing with a 'consumer policy from above' imposed by macro-politics. Not that there have not been repeated attempts in the past decades to give impetus to consumer policy from the middle of civil society - often in the form of small citizens' initiatives. And in recent years in particular, a number of new consumer organisations have emerged which operate much closer to the grass roots. Nevertheless, the impression seems to have taken root among the large, government-related 'players' in the field, who have been in the 'business' for decades, not to mention government-internal consumer policy, that consumer policy concerns a policy field that is essentially ordered by a collaboration of the state on the one hand, and consumer protection organisations representing all consumers equally on the other, while the many small consumer initiatives, not even started by individual committed consumers, regularly fall behind in comparison. This perspective refers largely to the view of and from the centre of politics. This volume is intended to go some way towards countering the institutionally prevailing impression that, in principle, there is only 'consumer policy from above' that is really effective and assertive.

Consumer ReportJanuary 2024 USA
English | 64 Pages | PDF | 6.63 MB