E-Books → Launching & Building a Brand For Dummies

Published by: voska89 on 11-12-2021, 08:28 | 0

English | 2021 | ISBN: 1119748038 | 387 pages | True PDF | 11.94 MB
Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.

E-Books → Brand Wars Combat Strategies for Indian Brands

Published by: voska89 on 11-12-2021, 07:54 | 0

English | 2021 | ISBN: 9354790666 | 293 pages | True PDF EPUB | 10.25 MB
Market disruption, pandemic-ridden economy and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well.

Video Training → Linkedin - Brand Design Foundations

Published by: voska89 on 6-12-2021, 22:08 | 0

Duration: 2h 34m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 1.81 GB
Genre: eLearning | Language: English
Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company's unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.

E-Books → Rise The Brand New Autobiography by Siya Kolisi

Published by: Emperor2011 on 1-12-2021, 17:56 | 0

Rise The Brand New Autobiography by Siya Kolisi | 46.22 MB
English | 299 Pages

Title: Rise
Author: Siya Kolisi
Year: 2021

E-Books → The End of Marketing Humanizing Your Brand in the Age of Social Media, 2nd Edition

Published by: voska89 on 19-11-2021, 07:48 | 0

English | 2022 | ISBN: 1398601365 | 289 pages | True PDF EPUB | 5.78 MB
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.

E-Books → Brand Elevation Lessons in Ueber-Branding

Published by: voska89 on 19-11-2021, 02:44 | 0

E-Books → #YOU Build Your Personal Brand

Published by: voska89 on 19-11-2021, 01:48 | 0

English | 2021 | ISBN: 939137042X | 309 pages | True PDF EPUB | 7.76 MB
A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders.