E-Books / Video Training →Small Business Guide to Logo File Formats

Published by: voska89 on 15-03-2022, 14:40 | 0

Duration: 19m | Video: .MP4, 1280x720, 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 156 MB
Genre: eLearning | Language: English
Are you planning on hiring a freelance graphic designer to design your small business' logo? Are you having a hard time understanding all the different logo file formats and what you might need for your small business? Maybe you already have received your logo package from your designer and feel overwhelmed. This class is for small business owners who don't have experience with managing their graphic files. In this class, Joanne Lesk, will teach you all about different graphic file formats and break down what uses they have.

In this class, you will learn thefollowing
Colour ProfilesThe 3 main colour profiles and how important they are to your logo. CMYK, RGB and PMS are the 3 colour profiles that she works with creating a logo.
Bitmapvs. Vector FilesBitmap and vector images and the differences, pros, and cons of each.
Vector FilesWewill go more into detail about vector images and all the specific file formats like EPS, PDF, AI and SVG.
Bitmap FilesWewill beexplaining moreabout bitmap images like JPG, GIF, PNG and TIFF.
Print vs. DisplayWe will talk aboutprint and display resolutions. We will learn about resolution, pixels, PPI and DPI.
Branding GuidelinesWe willtalk about branding guidelines and how they can help your business and if you need them. We will go on a walkthrough ofBarre & Soul's branding guidelines. You can follow along here.
Joanne's goal is to take away any overwhelming feelings around talking to your designer or looking thru your logo package. If there's one thing, we hope you take away from the class it's that you don't have to be a designer to understand the basics of logo file formats.
In this class, you will be creating a unique logo file format specific to your small business. Joanne provides a downloadable checklist that you can find in the project resources.
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