This training will help you generate higher conversions throughout the entire Conversion Marketing Lifecycle – from converting more Internet browsers into website visitors, visitors into leads, leads into customers and customers into promoters – in proven and actionable ways.

Generating awareness and attracting your target audience is the first stage in the Conversion Marketing Lifecycle. By using a mix of paid, owned, earned and shared media, you'll attract, then convert Internet browsers into website visitors.

Videos Included:

How to Grow Your Business
Copy That Converts
Paid Media
Converting visitors into leads is essential to growing your business. In this section of Conversion Marketing, you'll not only learn about the tools and techniques for conversion, you'll also learn how to create compelling calls-to-action and thank you pages.

Videos Included:

Irresistible CTAs
Lead Magnets and Content Upgrades
Creating Multiple Conversion Opportunities
Boosting conversions from leads to sales is one part science, and another part art. In this stage we'll give you helpful tips and actionable techniques for nurturing your leads and converting them into customers using effective pricing strategies, sales pages, and high-converting checkout pages.

Videos Included:

Lead Nurturing
Marketing Automation
The Four Pillars of Pricing
Delighting your customers through their on-boarding and post-sales experience is a crucial stage in your long-term success. Learn key retention and value-enhancement practices to wow your customers, turning them not only into repeat buyers, but promoters who recommend your brand, and what you offer to others.

Videos Included:

Building Customer Loyalty
Soliciting Customer Feedback
Win/Win/Win Opportunities