What you'll learn
Understand the basics of Luxury Marketing
How Luxury Marketing differs from General Marketing
Learn through Case Studies of Luxury Business
Complete a 360 degree analysis of a luxury brand of your choice
Requirements
No previous luxury marketing experience needed
Description
Welcome to "Luxury Brand Mastery: Strategies, Marketing, and Heritage," your definitive guide to navigating the illustrious world of luxury marketing. Whether you're aspiring to break into the luxury market, seeking to deepen your understanding, or aiming to refine your marketing strategies for luxury brands, this course offers invaluable insights and practical knowledge to elevate your expertise.What You Will Learn:The Essence of Luxury: Dive deep into what constitutes luxury and explore the unique attributes that set luxury brands apart from the mainstream market.Industry Overview: Gain a comprehensive understanding of the luxury industry's landscape, including its economic impact, key players, and evolving trends.Strategic Marketing: Learn the art and science behind successful luxury brand marketing, from crafting compelling narratives to targeting the affluent consumer.Heritage and Storytelling: Discover the power of heritage marketing and how luxury brands leverage their rich histories to forge deep connections with their audience.Case Studies: Analyze real-world success stories from iconic luxury brands, uncovering the strategies that led to their market dominance and enduring legacy.Who Should Enroll:This course is designed for marketers, brand managers, entrepreneurs, and students eager to master luxury marketing. Whether you're looking to enhance your career in the luxury sector or simply passionate about the world of high-end brands, this course will equip you with the knowledge and skills to succeed.Course Features:Engaging video lectures that provide both foundational knowledge and advanced insights.Interactive quizzes to test your understanding and reinforce learning.Comprehensive case studies that offer practical examples of successful luxury marketing strategies.Exclusive resources, including articles, templates, and tools, to aid your learning journey.Direct access to the instructor for personalized feedback and guidance.Enroll Now: Join us on this journey to luxury brand mastery. Elevate your understanding, harness the strategies of top luxury brands, and unlock the secrets to captivating the elite consumer market. Enroll today to begin transforming your approach to luxury marketing!
Overview
Section 1: Introduction
Lecture 1 Introduction to Luxury
Section 2: Evolution of Luxury
Lecture 2 Evolution of the Luxury Industry
Section 3: Luxury Resale - Second Hand Luxury
Lecture 3 Secondhand Luxury Segment
Lecture 4 Luxury Resale in 2023
Section 4: Marketing Strategy Basics
Lecture 5 Marketing Strategy Fundamentals
Section 5: Growing Importance of Digital
Lecture 6 Navigating the Digital Landscape - User Journey and Marketing Funnels
Lecture 7 Social Commerce
Section 6: Mastering the Art of Pricing
Lecture 8 The Art and Science of Pricing
Section 7: The Power of Hero Products
Lecture 9 Unleashing the power of Hero Products
Section 8: Heritage Marketing
Lecture 10 Heritage Marketing - Using Brand History as Sustainable Competitive Advantage
Section 9: Behavioral Bias and Its Implications for the Luxury Industry
Lecture 11 Behavioral Bias and its Implications for Luxury Industry - Part 1
Lecture 12 Behavioral Bias and its Implications for the Luxury Industry - Part 2
Section 10: Case Study
Lecture 13 Case Study - The Row
Beginner luxury marketers,Learners who want to understand luxury industry beyond the usual definitions of luxury

Homepage

https://www.udemy.com/course/luxury-brand-mastery-strategies-marketing-and-heritage/