The brand is the way an organization has to express its values: who it is, what it does, how it does it and for whom. A brand well founded on relevant strategies is capable of generating affinity, arousing emotions in consumers and, consequently, achieving success in its sector.In this course you will develop your creativity to design logotypes and brands, understanding design as a dialogue. You will discover some theoretical aspects of the world of brand identity and learn to think critically and strategically when facing a branding and logo design project.