What you'll learn
Marketing professionals
Business owners
Entrepreneurs
Anyone interested in mastering B2B digital marketing strategies and techniques
Requirements
No prior experience is required, making it suitable for beginners as well as intermediate marketers looking to enhance their skills.
Description
This course delves deep into effective B2B digital marketing strategies and techniques designed to generate top-tier leads for your business. You'll gain a comprehensive understanding of how B2B digital marketing operates and acquire a toolkit of practical skills, strategies, and techniques that you can apply right away to attract more qualified leads and transform your business.Whether you're a beginner or a seasoned marketer, this course will teach you everything you need to know to generate leads through B2B digital marketing channels like search engine optimization (SEO), Search Engine Marketing (SEM), Event Marketing, pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.You'll master the latest tools and technologies to speed up your content creation and curation process, you'll learn how to use AI tools like ChatGPT and Bard for B2B marketing. You'll also learn how to track and measure the results of your campaigns so you can optimize your efforts and get the most out of your marketing budget.This course is perfect for entrepreneurs, business owners, and marketing professionals who want to take their lead generation to the next level.Enroll today and learn how to master the art of B2B lead generation and grow your business faster than ever before!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What you'll learn in this course
Section 2: Difference between B2B and B2C marketing
Lecture 3 B2B vs B2C
Lecture 4 Importance of Digital Marketing to B2B
Section 3: Understanding the B2B buyer's journey, trends and challenges in B2B marketing
Lecture 5 The B2B Buyer's Journey
Lecture 6 Stages of Awareness
Lecture 7 Trends and Challenges in B2B digital marketing
Section 4: Developing a B2B Digital Marketing Strategy
Lecture 8 Five steps to developing a B2B digital marketing strategy
Lecture 9 Goal setting methodology
Lecture 10 Market research and competitor analysis
Section 5: B2B Buyer Persona and Marketing Plan
Lecture 11 Crafting a B2B buyer persona
Lecture 12 B2B Marketing Plan
Section 6: B2B Digital Marketing Strategies
Lecture 13 Event Marketing
Lecture 14 Social Media Marketing
Lecture 15 Search Engine Marketing
Lecture 16 Content Marketing
Lecture 17 Email Marketing
Lecture 18 Influencer Marketing
Section 7: Final Session
Lecture 19 What you've learned
Lecture 20 Thank you for taking this course
This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in mastering B2B digital marketing strategies.
Homepage

https://www.udemy.com/course/b2b-digital-marketing-strategies-and-techniques/