Free Download What you'll learn
Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
Create compelling digital display campaigns
Requirements
Be able to understand and communicate in Basic English
Description
The IIDM™ Professional Diploma in Digital Marketing™ is a 9-months course and examines a number of facets of the digital marketing landscape, covering subjects like social media marketing, search engine optimization, and analytics for digital marketing. You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Digital Marketing™.Key Topics:Introduction to Digital Marketing:Content MarketingDigital Marketing StrategyPaid MarketingSocial Media MarketingSearch Engine MarketingE-Commerce MarketingIt's time to start considering getting qualified if the thought of living without restrictions excite you. Your employment opportunities are not limited by your level of education.There was was a period when companies were expected to raise employee performance. You are now responsible for everything. To ensure that you have a chance at the roles you want in your profession, you must take responsibility for your upskilling.Most people don't have the time, money, or energy to finish a masters degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.What is the purpose? How do you contact your audience? How can traditional and digital media collaborate to produce a campaign that is impenetrable and true across all platforms? This session walks you through all the fundamentals, enables you to learn about the buyer's journey, and keeps you grounded in reality. Always strive to maintain clarity and actionability.Principles of Digital MarketingDeveloping Marketing ObjectivesDigital ResearchConnecting with the CustomerManaging your Time Effectively
Overview
Section 1: INTRODUCTION
Lecture 1 Welcome to the International Institute of Digital Marketing™
Lecture 2 Training Overview
Lecture 3 Register your profile on IIDM™ Website
Lecture 4 Become an Affiliate with IIDM™
Lecture 5 Introduction to Digital Marketing
Section 2: MONTH 1
Lecture 6 Research Activity
Lecture 7 Automation tools for Social Media Marketing: Heropost
Lecture 8 Create Social Media Graphics on CANVA
Lecture 9 How To Create A Blog
Lecture 10 Creative content for Social Media: Podcasts
Section 3: MONTH 2
Lecture 11 Search Engine Optimization (SEO)
Lecture 12 SEO For Blogs
Lecture 13 What is Search Engine Optimization (SEO)?
Lecture 14 What is Search Engine Marketing (SEM)?
Lecture 15 How SEO Affects Your Business
Lecture 16 Setting SEO Expectations
Lecture 17 Reading Search Engine Result Pages
Section 4: MONTH 3
Lecture 18 Ongoing Keyword Evaluation
Lecture 19 Understanding Content Optimization
Lecture 20 Optimize Site Structure
Lecture 21 Optimizing Textual Page Elements
Lecture 22 Optimizing Nontext Components of A Webpage
Lecture 23 Optimizing For Personalized Search
Section 5: MONTH 4
Lecture 24 Understanding How Search Engines Index Content
Lecture 25 Interpreting The Code Behind Webpages
Lecture 26 Working with Canonical URLs and Redirects
Lecture 27 Using Google Search Console
Lecture 28 Understanding The Importance of Links
Lecture 29 Building Internal Links
Lecture 30 Building External Links
Lecture 31 Finding Link-Building Opportunities
Lecture 32 Analyzing Keywords
Lecture 33 Analyzing Links
Section 6: MONTH 5
Lecture 34 How to Research Keywords
Lecture 35 Why You Need A Keyword Research
Lecture 36 Tools to Help You Analyze Keywords
Lecture 37 Anatomy of Local Search Results
Lecture 38 Exploring Local Ranking Factors
Lecture 39 Identifying Keywords For Your Business
Lecture 40 Using Online Keyword Tools
Lecture 41 Research The SERPs
Lecture 42 Keyword Tools: Search Engine
Lecture 43 Keyword Concepts: Long tail and Short tail
Lecture 44 Keyword Research: Buying Cycle
Section 7: MONTH 6
Lecture 45 Understanding SEO and eCommerce
Lecture 46 Understanding Local SEO
Lecture 47 Understanding Mobile SEO
Lecture 48 Understanding General vs Local SEO
Lecture 49 Google Tools: Google Analytics
Lecture 50 Google My Business
Lecture 51 Keeping Customers Informed During COVID-19
Section 8: MONTH 7
Lecture 52 What is a Digital Marketing Strategy?
Lecture 53 Getting and Managing Reviews For Higher Rankings
Lecture 54 Buyer Journey and Keywords
Lecture 55 Use Trends Data to Complete The Picture
Lecture 56 Apply Your Data to Your Website Structure
Lecture 57 Map Your Keyword Data to A Calendar
Lecture 58 Present Your Strategy
Section 9: MONTH 8
Lecture 59 LinkedIn Advertisement
Lecture 60 A/B Testing
Lecture 61 Facebook Advertisement
Lecture 62 Reposting Strategy
Lecture 63 Google Advertising: Interface & Display Campaign
Lecture 64 Google Advertising: Search and Video Ads
Section 10: MONTH 9
Lecture 65 Target Ads and Campaigns with Keywords: Location, Time, and Words
Lecture 66 Maintain Keyword Groups with Specific Destinations
Lecture 67 Build Your Quality Score with Keyword Themes
Lecture 68 Take Time to Optimize The Details
Lecture 69 Utilize Negative Keywords
Lecture 70 Content Marketing: Answer Questions and Anticipate Events
Lecture 71 Email: Educate and Engage The Needs of The Audience
Lecture 72 Optimizing Ecommerce Content Pages
Lecture 73 Social: Engage By Knowing The Need, The Time, and The Language
Lecture 74 Congratulations!
Entrepreneurs who want to be more entrepreneurial,Traditional marketers and marketing executives who want to play a bigger, sharper game,Marketing managers and senior management,Small business owners who may or may not want to stay small,Career changers,Graduates with no plans to wait around,Whoever needs to create and apply a digital marketing strategy for their organization,Anyone in marketing or business who wants to show the world what they can do


Homepage

https://www.udemy.com/course/professional-diploma-in-digital-marketingtm/