Practical training on value-based pricing tools and techniques that you can take back to your office and apply
Free Download What you'll learn
Understand the cost of wrong pricing
Tailor a pricing approach based on business context
Select the right source(s) of information/data to make pricing decisions
Get exposure to different value-based pricing tools and analytics
Apply price differentiation to target different customer types simultaneously
Learn the fundamental differences between B2B pricing and B2C pricing
Learn how to successfully implement a new pricing strategy
Discover the traits and skills required to be a successful pricing professional
Requirements
Basic excel knowledge
No previous pricing knowledge required
Description
I have created this course based on my experience of delivering 30+ pricing strategy consulting projects to clients across software, consumer goods, pharmaceuticals, and automotive sectors. The impacts of these consulting projects range from 15% to 40% increase in sales.This course is a very practical training in which you will learn about practical tools and techniques that you can take back to your office and apply. This course is for marketing, sales and finance professionals, business owners and start-up founders who want to leverage the power of value-based pricing for a higher profit. This course is relevant to all the businesses regardless of the sector, business model, size, and the growth stage.Apart from the basics of pricing, you will master three key things in this course:Different approaches to pricing and how to tailor a pricing approach based on your businessDifferent intelligence, tools and analytics required to effectively develop a value-based pricing strategy for both B2B and B2C companiesKey success factors to successfully execute a newly developed value-based pricing strategyThroughout this course you will apply these concepts on real-life cases.Precisely, this course is broken down into 10 sections:IntroductionWhy pricing is important?What are the different approaches to pricing?What is the most powerful pricing approach?What are the different sources of data/information available to develop a pricing strategy?What are the different tools available to develop a pricing strategy?How can we conduct price differentiation to target different customer types simultaneously?What are the key success factors for a successful implementation of a newly developed pricing strategy?What are the key differences between B2B pricing and B2C pricing?Conclusion and practical tips including traits required to be a successful pricing professional
Who this course is for
Marketing professionals
Sales professionals
Finance professionals
Product managers
Start-up founders
Pricing analysts
Pricing managers
Strategy consultants
Business owners
Homepage

https://www.udemy.com/course/pricingstratz-value-based-pricing-strategy-for-a-higher-profit/