What you'll learn
Define the key components of a business case and explain the purpose of a business case.
Identify the key stakeholders involved in a business case development process.
Determine the appropriate data to collect in order to support a business case.
Gather data from internal and external sources and analyze it using SWOT analysis.
Identify trends and patterns in data to support the business case.
Outline and organize the business case in a clear and logical manner.
Draft an effective executive summary for a business case.
Write the main body of a business case in a clear and persuasive manner.
Create a visually engaging presentation to support the business case.
Deliver a clear and persuasive presentation of a business case to key stakeholders.
Secure approval for a business case from key stakeholders.
Implement the solution proposed in the business case and monitor progress.
Measure the results of the solution proposed in the business case and evaluate its effectiveness.
Develop a business case for a new product or service.
Create a business case for a major project or initiative.
Use design thinking to develop a business case.
Incorporate agile methodologies in business case development.
Consider sustainability and social impact when developing a business case.
Use financial analysis and forecasting to evaluate the financial impact of proposed solutions in a business case.
Use the SBI framework to deliver constructive feedback on a business case to colleagues.
Requirements
There are no requirements or prerequisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.
Basic knowledge of business concepts and terminology.
Experience with data analysis tools and techniques such as SWOT analysis.
Familiarity with presentation software, such as PowerPoint or Keynote, would be helpful for creating visual aids for the business case presentation.
Description
Are you looking to develop a business case that will secure funding or approval for your project or initiative? Whether you're a business professional, entrepreneur, or project manager, the ability to develop a compelling business case is essential for success. As an experienced business professional with over 20 years of experience, I'm passionate about helping others develop the skills they need to succeed.In this course, you'll learn everything you need to know about business case development, from defining the business case and understanding its purpose to identifying key stakeholders, gathering and analyzing data, and developing and presenting the business case. You'll also learn advanced techniques for developing a business case for a new product or service, crafting a business case for a major project or initiative, and incorporating sustainability and social impact considerations.Throughout the course, you'll be guided through the process of developing a business case, from start to finish. You'll learn how to define the business case and understand its purpose, identify key stakeholders, determine what data to collect, gather data from internal and external sources, analyze data using tools such as SWOT analysis, and identify trends and patterns in the data. You'll also learn how to organize and outline the business case, draft the executive summary, write the main body of the business case, create a presentation for the business case, and present the business case to key stakeholders.In addition to learning the fundamentals of business case development, you'll also learn advanced techniques for developing a business case for a new product or service, crafting a business case for a major project or initiative, and incorporating sustainability and social impact considerations. With the help of this course, you'll be able to develop business cases that are both compelling and effective, and that will help you secure funding or approval for your projects and initiatives.We will also provide students with a full workbook for the course, which consists of all the 1 page worksheets for each individual lesson, and which are also available with each lesson. This will help students to follow along with the course and complete the exercises, which will help to solidify their understanding of the material.This course is unique in that it covers all the key aspects of business case development in one comprehensive package. Not only will you learn the key concepts and techniques, but you'll also gain hands-on experience through practical exercises and real-world case studies. Additionally, the course is designed to be highly interactive and engaging, with plenty of opportunities for learners to ask questions and participate in discussions.Enrol in this course today, and take the first step towards developing effective business cases that will help you secure funding or approval for your projects and initiatives. With the help of this course, you'll be able to develop business cases that are both compelling and effective, and that will help you achieve your goals.
Overview
Section 1: Introduction to business case development
Lecture 1 Course Introduction: What Do You Get In This Course
Lecture 2 Introduce Yourself To Your Fellow Students And Tell Us What You Want To Learn
Lecture 3 Let's Celebrate Your Progress In This Course: 25% > 50% > 75% > 100%!!
Section 2: Let's Get Started: Definition, Purpose & Stakeholders
Lecture 4 Defining the business case
Lecture 5 Understanding the purpose of a business case
Lecture 6 Identifying the key stakeholders
Section 3: Gathering and analyzing data
Lecture 7 Determining what data to collect
Lecture 8 Gathering data from internal and external sources
Lecture 9 Analyzing data using tools such as SWOT analysis
Lecture 10 You've Achieved 25% >> Let's Celebrate Your Progress And Keep Going To 50% >>
Lecture 11 Identifying trends and patterns in the data
Section 4: Developing and presenting the business case
Lecture 12 Organizing and outlining the business case
Lecture 13 Drafting the executive summary
Lecture 14 Writing the main body of the business case
Lecture 15 Creating a presentation for the business case
Lecture 16 You've Achieved 50% >> Let's Celebrate Your Progress And Keep Going To 75% >>
Lecture 17 Presenting the business case
Lecture 18 Getting approval for the business case
Section 5: Implementing and measuring the business case
Lecture 19 Implementing the solution
Lecture 20 Measuring the results of the solution
Lecture 21 You've Achieved 75% >> Let's Celebrate Your Progress And Keep Going To 100% >>
Section 6: Advanced topics in business case development
Lecture 22 Developing a business case for a new product or service
Lecture 23 Crafting a business case for a major project or initiative
Lecture 24 Using design thinking to develop a business case
Lecture 25 Leveraging agile methodologies in business case development
Lecture 26 Incorporating sustainability and social impact considerations
Lecture 27 You've Achieved 100% >> Let's Celebrate! Remember To Share Your Certificate!!
Business professionals who are responsible for developing and presenting business cases to secure funding or approval for projects and initiatives.,Entrepreneurs and small business owners who are seeking to secure funding for their business.,Graduate students in business or management programs who are interested in learning more about business case development.,Project managers and team leaders who need to develop business cases to secure funding or approval for projects.,Individuals seeking to improve their skills in data analysis and presentation for career advancement.,Consultants and analysts who are involved in the development of business cases for clients.

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