What you'll learn
Get the Google Channel App set up PROPERLY
Link up your Ads account the RIGHT way
Get past the product warnings and errors it's giving you in the App
Build a well structured Shopping Ad campaign (to start making sales!)
Understand whether it's working and what to do to improve it
Requirements
Must have a fully functioning Shopify store
Description
Is This You?· You don't understand Google Shopping, or how to get started· You don't have time to commit to a 10 week course to learn about it· You've tried setting it up but can't get past all the errors in Shopify· You're running Performance Max campaigns in Shopify but they're not working· You're not in the position to hire a professional to run ads for you· You want to give it a go to see if it works (without having to go through hours and hours of video tutorials that make your brain hurt)· You just feel stuck...Google Shopping Quick Start is designed specifically for Shopify store owners who want to get started with Google Shopping FAST!Here's what we'll cover:1. Get the Google Channel App set up PROPERLY2. Link up your Ads account the RIGHT way3. Get past the product warnings and errors it's giving you in the App4. Build a well-structured Shopping Ad campaign (to start making sales!)5. Understand whether it's working and what to do to improve itThe course is beginner friendly and will walk you through step by step what you need to do to get your products approved in Merchant Center and your Shopping campaigns up and running.
Overview
Section 1: Introduction
Lecture 1 Welcome message
Lecture 2 Join The Community
Section 2: Before You Start
Lecture 3 Your Current Assets
Lecture 4 Prepare Your Store
Section 3: Account & Tech Setup
Lecture 5 Set Up The Google Channel App
Lecture 6 Connect Your Google Ads Account
Lecture 7 How to Exclude Products From Your Feed
Lecture 8 Check Your Conversion Tracking
Section 4: Your Product Feed
Lecture 9 Add Product Identifiers
Lecture 10 Add Business Info to GMC
Lecture 11 Pending Products
Lecture 12 Errors/Disapprovals/Suspensions
Section 5: Build Your Campaign
Lecture 13 Check Google Shopping Is Enabled
Lecture 14 Which Campaign Type?
Lecture 15 Standard Shopping Campaign
Lecture 16 Manual Bidding vs Automated Bidding
Lecture 17 Negative Keywords
Lecture 18 Global Negative List
Lecture 19 About Performance Max
Section 6: Monitor Your Campaign
Lecture 20 Which Numbers To Watch
Lecture 21 View Your Results
Lecture 22 About Recommendations
Lecture 23 How To Turn Off Auto-Apply Recommendations
Lecture 24 Optimisation
Shopify store owners who want to set up their own Google Shopping campaigns fast.


Homepage

https://www.udemy.com/course/google-shopping-quick-start-for-shopify/