What you'll learn
The logic of advertising with Facebook Ads and what is needed to start with ad campaigns.
How to identify the target audience
What is competitive analysis? How to choose a budget for advertising
Why an account linking is important and the steps to do that. How to launch the ad campaign from the phone
Concepts of working in Business and Ads Managers
A detailed guide on how to launch the ad campaign using Ads Manager. Which types of advertising exist
How to create different types of audiences in Ads Manager
Which visuals might be used in advertisement and what better to choose
What actions could cause Facebook to block the account
Analyzing campaign results and ways to enhance them. Attribution models
Retargeting as an effective tool to engage clients. How to track interactions with products using feeds
Requirements
It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
It is recommended to have an online project that you want to work on
Description
Looking for a promotion in the marketing field or switching to a new job? Facebook advertisement is definitely for you!That is no longer just a social network for connecting with people and making new friends. With more than 2 billion users, there is already a potent digital channel that might serve as customers for any company. To give possibilities for making advertisements Meta developed a platform called Facebook Ads. This tool allows promoting in the whole Facebook community: Facebook, Instagram, Audience Network, and Oculus.It offers numerous capabilities to engage the audience, making specialists who launch beneficial ads popular among businesses. You can increase your marketing strategies' value, understand which content works, and even start making ads apart as a consult.Together with a famous SMM specialist and instructor, Vlad Bogutskiy, we developed this Facebook Ads 2023: Launch Pro Advertising Campaigns to assist you in starting successful ad campaigns.In this course you will learn how to:Work with Facebook Business and Ads ManagerIdentify the target audienceMake a competitive analysis and set up the budgetCreate a Facebook or Instagram ad on mobile and in Ads ManagerWork with Audiences in Ads ManagerMake engaging creatives for effective advertisingLaunch ads which not be blocked by FacebookUse the Facebook analytic tools to monitor advertising activitiesDeal with retargeting to engage more customersWhy should you choose this course?Why should you choose us over other online Facebook Ads courses?You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionalsWe are industry experts! WebPromoExperts Academy and Skillsbooster Academy have over 12 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing PartnerDuring our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.More than 375 000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts AcademyOur internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketingWhat else do you get?lifetime access to the course and its updatesa certificate from Udemy upon completion of the courseEnroll now!You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!Want to start now? Click the "Buy now" button and learn how to use Facebook Ads to promote your business!
Overview
Section 1: Introduction to Targeted Advertising
Lecture 1 Algorithm for Launching Advertising on Facebook and Instagram
Lecture 2 Personal Profile and Business Page
Lecture 3 Analysis of the Target Audience
Lecture 4 Analysis of Trade Offers. Competitor Analysis
Lecture 5 Methods of Drawing Up an Advertising Budget
Lecture 6 How to study on Udemy effectively
Section 2: Types of Advertising. Facebook Ads Manager
Lecture 7 Linking Facebook and Instagram Accounts
Lecture 8 Interface and Functionality of Meta Business Manager - Basic Settings
Lecture 9 Launching Advertising from a Phone
Lecture 10 Launching Ads from the Ads Manager
Section 3: Creating Facebook and Instagram Ads
Lecture 11 Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram
Lecture 12 Step-By-Step Launch of an Ad Campaign with the Goal of Attracting Traffic
Section 4: Facebook and Instagram Advertising Audiences
Lecture 13 Creating an Audience in Ads Manager
Lecture 14 How to Download a Phone List, Email List, and Customer List
Lecture 15 "Actions in the App" and "Actions Offline" Audiences
Lecture 16 An Audience from Facebook and Instagram
Lecture 17 Lookalike Audiences
Section 5: Ad Images on Facebook and Instagram
Lecture 18 Placements and Their Formats
Lecture 19 Which Images Will Definitely Sell
Lecture 20 Photo Content
Lecture 21 Video Ad
Lecture 22 Advertising in Stories
Lecture 23 Recommendations and Advice
Lecture 24 Advertising Settings
Section 6: Blocking Facebook and Instagram: Rules
Lecture 25 Basic Rules of Advertising: What is Not Permitted?
Section 7: Advertising Analytics
Lecture 26 Analytics in the Ads Manager
Lecture 27 Facebook Attributions
Lecture 28 A/B Testing
Section 8: Remarketing on Facebook and Instagram
Lecture 29 Retargeting on Social Networks
Lecture 30 Dynamic Remarketing
Lecture 31 The Product Feed
Lecture 32 Texts and Images for Remarketing
Lecture 33 Assessment of Advertising Effectiveness
Lecture 34 How to Leave a Course Review
Lecture 35 How to Get a Certificate
Marketers who are interested in expanding their skills in promoting,Small business owners who desire to increase the client count,SMM specialists who wish to understand how their content works in advertising,Everyone who wants to promote their projects on Facebook or Instagram
Homepage

https://www.udemy.com/course/facebook-ads-launch-pro-advertising-campaigns/