What you'll learn
Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
Digital Marketing terminology and explanations
Digital Marketing Ad formats and sizes
Types of Digital Marketing audience
Digital Marketing research and audits
Overview of Digital Marketing channels and modules
Important digital marketing channels like Google Ads
Introduction to Web Analytics and tools
Reporting in Digital Marketing
Automation tools in Digital Marketing
Media Planning and Strategy
Requirements
No experience required
Description
I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. It will provide a sneak peak into the whole industry and make students familiar with all terminologies and important concepts. This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view What is this course?Fundamentals of Digital MarketingFoundational course to make a strong baseWho is it for?Absolute beginner in the field of Digital Marketing and Performance MarketingAnyone who wants to learn Digital Marketing to make a career or grow their own businessPreparation for an interview for Digital Marketing rolesWhat should I expect from this course?Know how of all aspects of Digital marketing in the current worldGet familiar with Digital Marketing industryBe ready to to dive into a specific Digital Marketing moduleWhat can I do after this course?Become an expert in one of the modules of DM or Performance MarketingWhat does this course contain?14 modules or sections to make this fun and easyEquivalent to a diploma if not betterSome modules contain quizzes with links in descriptionImportant resources that you'll need foreverHow do I use this course effectively?Attempt the quizzesMake notesPresentation will be available to buy on the store
Overview
Section 1: Module 1: Introduction to Digital Marketing
Lecture 1 Introduction to Digital and Performance Marketing (Video 1)
Section 2: Module 2 - Digital Marketing terminology
Lecture 2 Digital Marketing terminology (Video 2)
Lecture 3 Digital Marketing terminology contd. (Video 3)
Section 3: Module 3 - Digital Marketing channels and Formats
Lecture 4 Digital Marketing channels (Video 4)
Lecture 5 Digital Marketing channels contd.(Video 5)
Lecture 6 Digital Marketing channels contd. (Video 6)
Section 4: Module 4 - Digital Marketing research, Market Overview and Audit
Lecture 7 Digital Marketing research and Competitor Audit
Absolute beginner who wants to systematically learn digital marketing,Anyone who wants to learn Digital Marketing to make a career or grow your own business


Homepage

https://www.udemy.com/course/digital-marketing-performance-marketing-fundamental-course/