What you'll learn
Run more A/B tests and find more A/B test winners
Build your own A/B tests without the help of a developer
Set up reliable data tracking for A/B testing
Do a proper quality assurance to make sure your A/B tests work perfectly
Learn HTML, CSS and javascript to run many more A/B tests
Requirements
A testing tool (like VWO and Optimizely) is not required, but it is useful. Free options are discussed in the course. (Learnings are applicable for all testing tools)
Eagerness to learn coding for A/B testing
Eagerness to run many more A/B tests
No coding knowledge required
No prior knowledge is needed
Useful (free) tools will be discussed in the course
Description
** Bestselling A/B testing course on Udemy in the category: A/B testing**As a Conversion Optimization specialist or as someone working on website A/B testing, your success is often determined by the number of A/B tests you run and the number of test winners you find. So the more tests you run, the higher your chance of success. But very often, the IT department is a major bottleneck for us. When we want to set up a test, it ends up at the bottom of the IT backlog, costing you valuable time and decreasing your chance to be successful in AB testing. If you recognize this situation, then this is the right course for you.By taking this course you will learn:HTMLCSS for website AB testingjavascript (jQuery) for website AB testingData tracking for website AB testingSetting up 60 to 90% of your own A/B tests without the help of a developerThis helps you to set up and run many more A/B tests and greatly increase your success. The course is set up in a practical and engaging manner. Together, we will start with the absolute basics before building many different kinds of A/B tests on your own website, while we increase the complexity step by step. The course is designed for people with no coding skills, and for those that have some experience already. The learnings in this course are applicable to every testing tool on the market.Coding for A/B testing course structureSection 1: IntroductionSection 2: HTMLSection 3: CSS for AB testingSection 4: javascript (jQuery) for AB testingSection 5: Data gathering for AB testingSection 6: Quality assurance for AB testingSection 7: Thank youOf course, there are many web development courses out there. But there is one big difference: As a Conversion specialist, you don't build websites, you chance them. This requires a completely different focus on coding while also making sure you obtain reliable and trustworthy data. Web development courses help you to build websites, this course helps you to build and run reliable and successful A/B tests.The course is designed for anyone working on A/B testing. Conversion specialists, growth hackers, and even front-end developers can hugely benefit from this course.Now let's get started. Feel free to check out the free preview lectures, or start taking this course right now.
Overview
Section 1: Introduction
Lecture 1 Course goals and benefits
Lecture 2 What is A/B testing
Lecture 3 Two ways to create a variation
Lecture 4 HTML, CSS & JS for A/B testing
Lecture 5 Cheat sheet & code resources
Lecture 6 Free tools for this course
Section 2: HTML
Lecture 7 What is HTML
Lecture 8 HTML basics
Lecture 9 Header tags
Lecture 10 Paragraph tags
Lecture 11 Lists
Lecture 12 Link to a different page
Lecture 13 Link to the same page
Lecture 14 Images
Lecture 15 Self-closing tags
Lecture 16 Tables
Lecture 17 Symbols
Lecture 18 iframes
Lecture 19 Input fields and buttons
Lecture 20 Text styling
Lecture 21 Comments
Lecture 22 Division and span tags
Lecture 23 Wrap up HTML
Section 3: CSS for AB testing
Lecture 24 What is CSS
Lecture 25 CSS for AB testing basics
Lecture 26 CSS selector: classes and ids
Lecture 27 CSS selector: combinations
Lecture 28 CSS selector: additional options
Lecture 29 CSS in developer tools
Lecture 30 Color codes
Lecture 31 CSS text styling
Lecture 32 Lists
Lecture 33 CSS boxmodel
Lecture 34 Width and height
Lecture 35 Padding
Lecture 36 Borders
Lecture 37 Margin
Lecture 38 Boxmodel exercise
Lecture 39 Display
Lecture 40 Positioning
Lecture 41 Float
Lecture 42 Z-index
Lecture 43 Pseudo classes and elements
Lecture 44 Media queries
Lecture 45 Wrap up CSS
Section 4: javascript (jQuery) for AB testing
Lecture 46 What is javascript & jQuery
Lecture 47 jQuery for AB testing basics
Lecture 48 A/B testing with jQuery in Google Optimize
Lecture 49 Missing jQuery library and Google Optimize setup
Lecture 50 Selecting elements with jQuery
Lecture 51 Changing text and html
Lecture 52 Rearrange elements
Lecture 53 Add elements
Lecture 54 Remove elements
Lecture 55 CSS changes through jQuery
Lecture 56 Add classes and ids
Lecture 57 Change attributes
Lecture 58 Click function
Lecture 59 Variables
Lecture 60 Each function
Lecture 61 If statement
Lecture 62 Debugging
Lecture 63 Timing issues
Lecture 64 Dynamic content & Single Page Applications
Lecture 65 Exercise 1: Toggle content
Lecture 66 Exercise 2: Extra menu item
Lecture 67 Exercise 3: Show pop-up after 10 seconds
Lecture 68 Exercise 4: Countdown timer
Lecture 69 Wrap up JS and jQuery
Section 5: Data gathering for AB testing
Lecture 70 Importance of trustworthy data for AB testing
Lecture 71 Control and variation
Lecture 72 Timing issues with Google Analytics events
Lecture 73 Event tracking code for your A/B test
Lecture 74 Control and variation GA4
Lecture 75 Extra events
Lecture 76 Heatmaps
Lecture 77 Polls and recordings
Lecture 78 Wrap up data gathering
Section 6: Quality assurance for AB testing
Lecture 79 Importance of QA
Lecture 80 Setup of A/B testing tools
Lecture 81 A/A test
Lecture 82 QA on IP address
Lecture 83 QA on cookie
Lecture 84 Wrap up quality assurance
Section 7: Thank you
Lecture 85 Thank you
Conversion specialists who want to run more A/B tests,Anyone working on A/B testing,Online marketeers, growth hackers and designers who want to learn how to code A/B tests


Homepage

https://www.udemy.com/course/abtesting/