What you'll learn
Improve the experimentation maturity of your organization using change management
Motivate your colleagues and higher management to become more experiment-driven
Assess the current situation and determine the organization's current experimentation maturity level
Learn everything about experimentation maturity and company culture
Write a change management plan and pitch it to the board
Put your change plan into practice using change management and your soft skills
Work on your personal growth to facilitate the change progress and improve your skills
Interview techniques to come up with the best solutions and change plan
Evaluate and reflect on the change process and determine the next steps
Requirements
Eagerness to take your organization from a CRO only situation to a culture of experimentation
You need to have some experience in A/B testing
No further prior knowledge is needed
Description
If you want your organization to grow toward an experimentation culture, learn change management to accomplish this, and motivate your colleagues and higher management to become more experiment-driven, this will be the right course for you.This course is a complete blueprint for every step from a CRO-only situation to an Experimentation Culture. It is based on many books, articles, courses, and my 12+ years of experience in this fantastic line of work.By taking this course, you will...Improve the experimentation maturity of your organization using change managementMotivate your colleagues and higher management to become more experiment-drivenAssess the current situation and determine the organization's current experimentation maturity levelWrite a change management plan and pitch it to the boardPut your change plan into practice using change management and your soft skillsWork on your personal growth to facilitate the change progress and improve your skillsYou will learn everything about your organization, your manager or contact person, and all experimentation maturity levels. In addition, you will learn about the company culture, scope & alignment, team, data, tooling & automation, and the experimentation process.You will also know how to write and present a change plan, pitch it to the board and prepare for difficult questions. Then, you will put the change plan into practice. You will learn everything about change management, the influence of your soft skills, dealing with resistance, and your personal growth.Change management course setupIn the first part of the Change management course, you'll learn to assess the current experimentation maturity of the organization. This includes getting to know the organization, its goals, and its landscape. Also, you get to know your contact person or manager and your landscape using a force-field analysis. Next, through a questionnaire and interview techniques, you will discover the challenges, obstacles, and hidden forces to get to the next experimentation maturity stage.Next, you'll learn how to write your change plan, pitch it to the board and prepare for difficult questions.Next, you'll learn how to implement your plan using change management, your soft skills, and personal growth.Finally, you will evaluate, reflect and determine the next steps.This is a complete courseThere is no upsell to another expensive course, and there is no upsell to a coaching program. You will learn everything about change management and how to implement it. I will only reference my other Udemy courses if you or a team member want to learn more about a specific topic.This course will cover everything you need to know in a practical and engaging manner. Together, we will go through the change cycle step by step, with useful and practical frameworks and theories you can put into practice straight away.Start learning change management and grow to an experimentation culture todayIf you sign up today, you will have lifetime access to the course, including all future updates. You´ll also get a 30-day no question asked money-back guarantee.If you have any questions during or after this course, please feel free to contact me. I'll be happy to help you out. You can use the Q&A feature inside the course, send me a private message, or send an email. I will answer all of your questions as soon as possible.Ready to get to a culture of experimentation? Sign up today! :-)
Overview
Section 1: Introduction
Lecture 1 Course goals, structure and benefits
Lecture 2 Captions and playbak rate
Lecture 3 Change management: from CRO to Experimentation culture
Lecture 4 Why experimentation
Lecture 5 Course material
Section 2: Understanding your organization and manager / contact person
Lecture 6 Assessing the current situation
Lecture 7 Understanding the organization
Lecture 8 Understanding your manager / contact person
Lecture 9 A first glimpse of the experimentation program
Lecture 10 Finding your allies
Lecture 11 Force field analysis
Lecture 12 Understanding your organization and manager wrap up
Section 3: Assessing the current experimentation maturity
Lecture 13 Experimentation maturity
Lecture 14 Experimentation maturity models
Lecture 15 Getting to the next stage
Lecture 16 Assessing the current maturity level (maturity scan)
Lecture 17 Interviews and asking questions
Lecture 18 Assessing the current experimentation maturity wrap up
Section 4: Company culture
Lecture 19 Company culture
Lecture 20 Mindset for experimentation
Lecture 21 Company structure and cross-team collaboration
Lecture 22 Leadership, rewards and decisions
Lecture 23 The counterbalance
Lecture 24 Company culture wrap up
Section 5: Scope & alignment
Lecture 25 Scope & alignment of experimentation
Lecture 26 Alignment with business goals and operations
Lecture 27 OEC
Lecture 28 Where experimentation takes place
Lecture 29 The goal of experimentation
Lecture 30 Scope & alignment wrap up
Section 6: Team & team goals
Lecture 31 Team & team goals
Lecture 32 Team members
Lecture 33 Theory of constraints analysis
Lecture 34 Centralized, decentralized, and CoE models
Lecture 35 CoE as the enabler for experimentation
Lecture 36 Training & education
Lecture 37 Team goals & dashboards
Lecture 38 Team & team goals wrap up
Section 7: Data, tooling & automation
Lecture 39 Data, tooling & automation for Experimentation
Lecture 40 Trust for tools and data
Lecture 41 Experimentation tool
Lecture 42 Automation
Lecture 43 Experimentation process and insights tool
Lecture 44 Tooling, data & automation wrap up
Section 8: The CRO and experimentation process
Lecture 45 The Conversion Rate Optimization and Experimentation process
Lecture 46 From CRO process to Experimentation process I
Lecture 47 From CRO process to Experimentation process II
Lecture 48 Types of experiments
Lecture 49 Research
Lecture 50 Prioritization
Lecture 51 CRO and experimentation process wrap up
Lecture 52 Assessing the current situation wrap up
Section 9: Writing a change plan - Improving the experimentation maturity
Lecture 53 Your change management plan
Lecture 54 Writing a change management plan
Lecture 55 Presenting your change management plan
Lecture 56 Preparing for difficult questions
Lecture 57 Writing your change management plan wrap up
Section 10: Change model
Lecture 58 Introduction to the change management
Lecture 59 System 2 and change
Lecture 60 System 1 and change
Lecture 61 The physical environment for successful change
Lecture 62 The social environment for successful change
Lecture 63 Rewards & rules for successful change
Lecture 64 Experiment
Lecture 65 Incorporate organizational experimentation into your work
Lecture 66 Change examples for inspiration
Lecture 67 Change management wrap up
Section 11: Soft skills for change and performance
Lecture 68 Soft skills for change and performance
Lecture 69 Personal influence on the change process
Lecture 70 Communication skills
Lecture 71 Dealing with resistance
Lecture 72 Consultancy
Lecture 73 Soft skills for change and performance wrap up
Section 12: Personal growth for change and performance
Lecture 74 Your personal growth for change and performance
Lecture 75 Why personal change is difficult
Lecture 76 Differences between CRO and personal growth
Lecture 77 Setting personal goals
Lecture 78 The personal growth process
Lecture 79 Personal growth wrap up
Lecture 80 Implementing the change wrap up
Section 13: Evaluate, reflect & next steps
Lecture 81 Evaluate & reflect
Lecture 82 Next steps
Section 14: Final words
Lecture 83 Keep learning
Lecture 84 Wrap up of the course
Lecture 85 Thank you
Conversion Rate Optimization specialists who want to thrive in their work,Product owners who want to learn more about experimentation,Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well,Digital consultants who want to learn about change management and experimentation,Lead developers with an interest in change management and company culture


Homepage

https://www.udemy.com/course/experimentation-culture/