What you'll learn
How to make a communications plan for your project or organization
How to work relevant research into your communications plan
How to come up with a communications strategy
How to develop and evaluate meaningful communications objectives
Tactics to use to accomplish your communications objectives
Requirements
Have an organization or project that needs a communications plan
Be open to learning and trying new things
Initiative to write a plan and apply the information presented
Description
The framework taught in this course has been used by public relations practitioners for decades to avoid costly miscommunications and achieve desirable results during campaigns, projects, and ongoing general communications. Put it to use for your business or project right now by using our free worksheets, templates, and examples included with this course. This course is growing and getting better all the time. Buy it once and benefit from having lifetime access to all of the resources and templates that are added year over year. Updated: We heard your feedback! We have created two new extensive lessons to walk you step-by-step through the hardest parts of communications planning that we have used in real large-scale communications plans:audience analysis and psychographics and a process to generate objectives and strategies Why do I need a communications plan?Word travels fast and mistakes are not easily forgiven. Failing to communicate your message or brand effectively and consistently can have huge costs, including destroyed reputations and loss of customers. So while you may already have a business plan and a marketing plan, have you developed your communications plan? Is your organization equipped to deliver messaging in a consistent way, aligning with your brand?In this era of social media and politically charged topics, it's more important than ever to come up with a thoughtful communications plan to ensure things go smoothly and messages are communicated effectively. This course introduces you to communications planning through a simple four part framework that will help you put together a plan that works for you and/or your team. You will learn how to:Do relevant research and communicate that to your audiencePerform meaningful analysis and come up with an effective strategyIdentify your target audience and develop key messages that matterPinpoint objectives that can be used to measure changeDeal with negative situations and emergenciesFind tactics and channels that resonate with your audienceEffectively evaluate and measure your successMaking a communications plan doesn't have to be hard. Stop hoping that things will work out with your communications and put together a plan that works today by enrolling in How to Make a Communications Plan.
Who this course is for
Small business owners that are bringing new people onto their team,Entrepreneurs starting new projects,People launching new products or services,Non-profits or charities that work with sensitive causes,Politicians or public figures working on messaging or campaigns

Homepage

https://www.udemy.com/course/how-to-make-a-communications-plan/