What you'll learn
Understand what Engaging Writing Needs
Learn How The Web Influences The Reader
Plan & Edit Your Copy
Develop an effective 'tone of voice'
Requirements
General Internet knowledge
Description
Learn How the Web affects how people read online and what can you do to make your writing more effective. Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
Overview
Section 1: Web CopyWriting 2016
Lecture 1 Intro & History
Lecture 2 Understand the different online platforms to write on
Lecture 3 Learn Where CopyWriting Sits on Your Marketing Plan
Lecture 4 Best Practices
Lecture 5 Create Killing Headlines
Lecture 6 How to Write Links People Want to Click On
Lecture 7 Examples: Learn From Who Is Already Doing It Right
Lecture 8 Summary and Resources
Lecture 9 Slides
Section 2: Intro To Web CopyWriting
Lecture 10 Intro to Copywriting for the Web
Lecture 11 Why are you writing
Lecture 12 How the web affects copywriting
Lecture 13 What makes good writing
Lecture 14 How people read online
Section 3: Planning & Editing
Lecture 15 Who are you writing for
Lecture 16 Getting the words right-Planning
Lecture 17 Drafting your copy
Lecture 18 Editing your copy
Section 4: Navigability & Layout
Lecture 19 Readability online-Part1
Lecture 20 Readability online-Part2
Lecture 21 Making use of headlines
Lecture 22 Other layout tips
Lecture 23 Navigability
Internet Marketers,Web Masters,Bloggers, Social Media Experts,Marketing Professionals


Homepage

https://www.udemy.com/course/web-copywriting-that-works/