Strategy - How to create a differentiated brand
Style - How to create a unique and memorable brand style and identity
Story - How to tell newsworthy Brand stories that make your audience stop and pay attention
Sales - How to create a sales funnel that makes you money in your sleep
Requirements
Access to Internet
Description
Create a brand and marketing playbook for your business, or add it to your list of high-ticket services for your clients.When you have a brand and marketing playbook, it's a guide that helps you use your brand and messaging consistently, intentionally and stratally. MODULE 1STRATEGYYou can't build a house without a foundation, so why would you build a brand without one This module includes:4 LessonsLay your brand foundationsLearn to differentiate your brand in the marketplaceMODULE 2IDENTITY & STYLEConnect with your audience by designing a magnetic brand intentionally and stratally - even if you're not a graphic designer. This module includes:8 LessonsDesign a unique brand identity and style guideLearn to create a unique, recognisable, cohesive and aligned brandMODULE 3STORYSo you've got the StoryBrand Framework sewn up! Now what Learn how to set out a brand tone of voice, word bank and more. This module includes:3 LessonsBuild a newsworthy storyLearn to make every message simple and distinctMODULE 4MARKETINGTurn your brand into a well-oiled machine. This module will help you refine your marketing and scale your business. This module includes:5 LessonsGet clients whilst you sleepLearn to create marketing material that will have a greater impactResources & sHow to sell your playbook as a High-Ticket OfferContract TemplatesProposal TemplatesCanva, Powerpoint & Google Slides version of the editable PlaybookCanva - Design with colourCanva - Photo EditingCanva - BackgroundsCanva - Font editingCanva - How to use lines, shapes, frames, and gridsHow to update your playbook with CanvaHow to update your playbook with PowerpointHow to update your playbook with Google SlidesAdditional resources available within various lessonsEveryone has a creative side. Some of us just need a little more help brig that inner creativity to life. Once you discover that side of yourself, you are free to be unapologetically you; the same goes for your brand.I believe this Brand and Marketing Playbook will make your business and brand stronger and help shape how people experience it.Whether you've never designed anything before or are just looking to learn a new high-paying technique, I look forward to taking this FUN journey together.FAQ's1. How do I know if this course is right for meThe Brand & Marketing Playbook + Digital Course is for anyone looking to develop their brand and marketing into an aligned and cohesive playbook. If you're already offering some branding or some marketing services, you'll be able to use this playbook to sell high-ticket offers. If you get into the course material and find it's not up your street, you can eliminate the parts you don't want, and you still have a fabulous Playbook to share with your clients. 2. How many lessons are there altogetherThere are a total of 35 lessons available to you immediately. Some are very short, others are longer. 3. Why on earth should I listen to you Who the heck are youMy name is Deirdre Martin. Guess what. I'm not a brand strategist. I'm not even a REAL marketer. I'm a former Bank Manager turned self-employed business mentor since January of 2021.I now specialise in Brand, Marketing, Sales & Customer Experience and became a StoryBrand Guide when I recognised that my clients struggled with brand and marketing more than they did with Sales and Customer Experiences! That was when I first created this playbook. I've since redeveloped this version to tie in with StoryBrand's Marketing Assessment.So nope, you definitely do not have to listen to me, but I have gotten great results myself already and am more than willing to share my techniques with you. Here's an example of a sales funnel I used:1 online event - with just 12 attendees:3 Paid Calls x €197 each2 New Brand & Marketing Playbook clients €15,206Clients also come to me through my own digital marketing, and I sell the exact same services.4. What will I learn in this courseIf you're not a brand strategist or marketer, you will learn loads about brand personalities and tone of voice to help you create better brand stories and scripts.You'll also learn how to set foundations for brands and create unique styles and identities. You'll learn how to sell this as a package so you can sell high-ticket offers.5. Is it worth €147I spent 100+ hours working on this and researching the best resources, so you don't have to. You'll get instant access to the playbooks in various formats so you can sell higher-ticket offers immediately.I've designed this course to be actionable. It's not some playbook that you'll read once and shelve. It's a video-based course with a system you can use daily and frequently revisit for your business or clients.What People Are Saying:"It's invaluable." - Sean Kearns"It's like you hold the secret to the universe." - Sarah Leather"It has opened our eyes to the world of marketing and especially our Brand." - Paddy Carroll"Deirdre gave me the tools, support and confidence to refine my branding and get clear on my mission, vision and goals to help me stand out." - Lucy Gernon"Tried it, and it's fantastic. Enthusiastic and positive, Brilliant." - Arden Engebretsen

Overview

Section 1: Introduction

Lecture 1 Welcome

Section 2: Brand Strategy

Lecture 2 Brand Purpose, Vision, Mission & Values

Lecture 3 Target Consumer

Lecture 4 Brand Benefits - Value Proposition

Lecture 5 Competition & Inspirational Brands

Section 3: Brand Style & Identity

Lecture 6 Brand Archetypes

Lecture 7 Brand Personality

Lecture 8 Brand Colours

Lecture 9 Brand Fonts

Lecture 10 Brand Textures, Patterns, Icons and Elements

Lecture 11 Brand Logos

Lecture 12 Brand Moodboards

Lecture 13 Brand Photography & Imagery

Section 4: Brand Story

Lecture 14 Tone Of Voice

Lecture 15 Brand Story

Lecture 16 Brand Tagline, One-Liner & Word Bank

Section 5: Sales Funnels & Marketing

Lecture 17 Website Copy

Lecture 18 Email Copy

Lecture 19 Video Scripts

Lecture 20 Checklist for assessing existing collateral

Lecture 21 Measuring Results

Section 6: How to edit this playbook

Lecture 22 Canva - Design with colour

Lecture 23 Canva Photo Editing

Lecture 24 Canva Backgrounds

Lecture 25 Canva Font Editing

Lecture 26 How to use lines, shapes, frames and grids on Canva

Lecture 27 How to update your playbook with canva

Lecture 28 How to update your playbook in Powerpoint

Lecture 29 How to update your playbook in Google Slides

Lecture 30 How to sell your Playbook as a high-ticket offer

New business start ups, coaches, entrepreneurs and small service-based businesses

HomePage:

Https://anonymz.com/https://www.udemy.com/course/brand-and-marketing-playbook/

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