What you'll learn
Apply the qualities of effective logo design in Adobe Illustrator
Brainstorm logo designs using freewriting, mindmapping, and word association
Sketch logo designs using pen/pencil and paper
Apply logo design principles
Produce quality logo designs
Write logo design creative briefs
Implement what a logo design client wants in a logo design
Find work in logo design by creating a portfolio
Apply effective color in logo design
Use Adobe Illustrator to design, create, and export quality logos in various formats
Use Adobe Dimension to design logo concepts on products and in 3D scenes
Requirements
Students will need pen/pencil and paper for sketching part of the course, and they will need a copy of Adobe Illustrator for the logo design production part of the course. Creative Cloud version is preferred, but previous versions should work for most lessons.
Description
Course updated: Entire section added on using Adobe Dimension to produce a logo concept in a 3D scene for a client.Course updated: New lecture on customizing the toolbar.Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design? In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.You will learn various Illustrator techniques to create high-quality, beautiful logos. After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio. Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:Worked at an award-winning advertising design firm using Illustrator. Taught logo design and Illustrator at the university level.Done freelance graphic design work for about 20 years.Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.This course has manually added closed captions for most sections (instead of only auto-generated).Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!
Overview
Section 1: The Exciting and Creative World of Logo Design
Lecture 1 Logo Design and Illustrator Course Overview
Lecture 2 How to Get Adobe Illustrator
Lecture 3 Example Effective Logos and Preview Practice Techniques
Lecture 4 Qualities of an Effective Logo
Lecture 5[ACTIVITY] Documenting and Critiquing Logos
Lecture 6 Join Our Facebook Group and Community for Logo Design Feedback and Critique!
Section 2: Discussing and Contracting a Logo with a Client and Conducting Research
Lecture 7 Discussion and Research in Logo Design
Lecture 8 Know the Client and Audience
Lecture 9 Conduct Field Research and Gain Insight
Lecture 10 Learn from Customers: Interviewing and Focus Groups
Lecture 11 Example Questions to Ask During Interview or Focus Group
Lecture 12 Discussion with Client for Logo Design
Lecture 13 Example Questions to Ask Client
Lecture 14 Competitive Research
Lecture 15 Why Logo Designers and Clients Need a Design Brief
Lecture 16 The Client Brief for Logo
Lecture 17 How Much Should You Charge for Logo Design?
Lecture 18 Logo Design Contracts: Getting Paid and Example Contract
Lecture 19 Another Helpful Way to Create Logo Design Contract!
Section 3: Brainstorming and Formulating Logo Ideas
Lecture 20 Brainstorming and Formulating Logo Ideas
Lecture 21 How to Screenshot Inspiration
Lecture 22 Mind Mapping, Freewriting, and Word Association
Lecture 23 Sketching Logo Ideas in Thumbnails
Lecture 24 Sketching a Monogram Logo
Lecture 25 Using Letters as Shapes
Lecture 26 Simplifying Objects as Shapes
Lecture 27[ACTIVITY] Sketch and Scan Critique
Section 4: Getting Started in Illustrator
Lecture 28 Versions of Creative Cloud, Toolbar Customization, and Mac vs. PC
Lecture 29 Overview of Illustrator
Lecture 30 Download Support Files for Illustrator Lessons
Lecture 31 Common Illustrator Keyboard Shortcuts
Lecture 32 Panels and Workspaces
Lecture 33 Navigating and Zooming
Lecture 34 Creating New Documents
Lecture 35 Working with Multiple Documents
Lecture 36 Guides and Grids
Lecture 37 Understanding Paths and Points
Lecture 38 Fills and Strokes
Lecture 39 Selection, Direct Selection, and Isolation Mode
Section 5: Drawing and Editing Shapes in Illustrator
Lecture 40 Using the Pen Tool
Lecture 41 Using the Curvature Tool
Lecture 42 Using the Line Tools
Lecture 43 Using the Shape Tools
Lecture 44 Using the Brush Tools
Lecture 45 Using the Pencil Tools
Lecture 46[ACTIVITY] Trace and Stylize a City Landscape
Section 6: Working with Text in Illustrator
Lecture 47 Using the Type Tool
Lecture 48 Type on a Path
Lecture 49 Applying Character and Paragraph Settings
Lecture 50 Outlining Text
Lecture 51[ACTIVITY] Create a Stylized Logo Practice
Section 7: Using the Tools in Illustrator
Lecture 52 Using the Magic Wand and Lasso Tools
Lecture 53 Using the Eraser Tools
Lecture 54 Using the Rotate and Reflect Tools
Lecture 55 Using the Scale Tool
Lecture 56 Using the Width Tools
Lecture 57 Using the Free Transform Tool
Lecture 58 Applying Gradients
Lecture 59 Using the Eyedropper Tool
Lecture 60 Using the Blend Tool
Lecture 61[ACTIVITY] Vector Art Practice
Section 8: Mastering Illustrator Workflows and Functions
Lecture 62 Using the Appearance Panel
Lecture 63 Stylizing Shapes
Lecture 64 Envelope Distort and Warp Effects
Lecture 65 Using the Transform Each Technique for Patterns
Lecture 66 Using the Pathfinder Panel
Lecture 67[ACTIVITY] Warped Text on Radial Pattern
Section 9: Printing, Saving, and Exporting in Illustrator
Lecture 68 Saving, Exporting, and Packaging Files in Illustrator
Lecture 69 Printing in Illustrator
Section 10: Creating and Finalizing a Logo for a Client in Illustrator
Lecture 70 Design of Client Logo, Part 1: Drawing from Scanned Sketch
Lecture 71 Design of Client Logo, Part 2: Sketching a Monogram Logo in Illustrator
Lecture 72 Design of Client Logo, Part 3: Applying Color to Logos
Lecture 73 Edits of Logos and Finalization
Lecture 74 What Files to Send to Your Logo Design Client
Lecture 75 Sample Logo Design Invoice
Section 11: How to Find Logo Design Clients and Build Your Portfolio
Lecture 76 How to Find New Logo Design Clients
Lecture 77 Logo Design Business: Traditional Clients vs. Third-Party Sites
Lecture 78 Another Fun Way to Build Your Logo Design Portfolio!
Section 12: Even More Ways to Create Impactful Logos in Illustrator
Lecture 79 Designing Logos in Illustrator: More Logo Design Techniques
Lecture 80[ACTIVITY] Negative Space in Logo Design with Illustrator
Lecture 81[ACTIVITY] Using Photoshop Custom Shapes in Illustrator
Lecture 82[ACTIVITY] Freeform Shapes in Logos
Lecture 83[ACTIVITY] Drawing over a Photo for a Logo Design
Lecture 84[ACTIVITY] Creating and Using a Custom Brush in a Logo
Lecture 85[ACTIVITY] Using Shape Builder and Live Paint Bucket Tools for Logos
Section 13: Presenting Logos to Clients in Adobe Dimension and More
Lecture 86 Section Introduction - Using Adobe Dimension to Present Logo Concepts to Clients
Lecture 87 Installing Adobe Dimension
Lecture 88 Adobe Dimension System Requirements and Project Support Files
Lecture 89 Adobe Dimension Workspace and Tools Introduction
Lecture 90 Adding and Customizing a 3D Model
Lecture 91 Applying and Customizing a Material on a 3D Model
Lecture 92 Applying Graphics to a 3D Model Product
Lecture 93 Applying a Logo Graphic to a 3D Model
Lecture 94 Adjusting Cameras and Adding Camera Bookmarks
Lecture 95 Adding Lighting Schemes and Adjusting Lighting
Lecture 96 Rendering to PNG or PSD Images for Logo Presentation
Lecture 97 Edits of Logo Presentation in Photoshop
Section 14: Course Conclusion
Lecture 98 Conclusion: Logo Design and Illustrator
Lecture 99 Bonus: Learn Even More in My Other Courses!
Students who want to learn about logo design and Adobe Illustrator should take this course.,Students who want to produce quality logos by applying effective design principles and best practices should take this course.,This course is meant for people who want to design logos and get paid for it.,This course is intended for people who want to establish or expand their logo design skills.,This course is NOT meant for logo designers who are already experts in logo design and Illustrator.


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