What you'll learn
Launch all of Twitter's objective-driven campaigns
Install and use Twitter's Universal Tracking Pixel
Use all of the targeting features in the Twitter Ads platform
Deploy Twitter-specific creative formats (like Twitter Ad Cards)
Requirements
An active Twitter account
Description
Version 2.2: Fresh as of January 2022Used by Teams at Spotify, Pepsi, Twitter, and other leading organizations5/5 Stars: "Very useful. Extremely interactive. Knowledgeable presenter." - Jennet Ingram5/5 Stars: "A great course, easy to follow if you already have some experience with digital marketing. It's a short and to the point introduction to Twitter ads, and a practical one as well. You'll create various campaigns alongside this course, see how the platform works, get tips on what could work best." - Ioana DragosYour Complete Twitter Advertising Learning Experience!Install the Twitter tracking pixel and use it for retargetingDeploy all of Twitter's objective-driven ad campaignsTarget Twitter users based on a variety of characteristics and behaviorsBuild and use Twitter's custom creative formats like Twitter CardsLearn to analyze the success of campaigns using real dataEarn your Eazl Twitter Ads 2020 CertificatePerfect for Digital Marketers, Entrepreneurs, Community Managers, and Public Relations It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there's a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what's happening. That's why it's a great place to advertise. You'll likely love this course if you're a...Digital marketer who wants access to the most educated social network in the worldEntrepreneur wanting to introduce your products, services, or ideas to the worldSocial media or community manager looking to engage an existing followingPublic relations professional looking to control the narrative in important conversationsIf you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl's Twitter Advertising Certificate Course is a well-crafted learning experience that's hands-on, concise, and engaging. In this course, you will:Learn about the Twitter user base and their behavior patternsParticipate in an interactive simulation game based on a real Twitter Ads case studyDeploy campaigns with your instructor to build your intuition on the platformUse multiple advertising strategies and see their resultsIntegrate digital marketing tools like Google Tag Manager and Google AnalyticsThis course is chock full of activities that allow you to practice what you're learning. You'll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter's objective-driven ad campaign formats. Why Learn with Eazl?If Eazl is a reincarnated spirit, it was someone like Harriet Tubman in a past life: a rebel humanitarian. Since publishing Eazl's breakout course called "Career Hacking" in 2014, Eazl has become one of the most powerful forces in independently-produced online education. By channeling Eazl's service-oriented heart, the Eazl team has successfully built a community of more than 150,000 professionals worldwide. When you learn with Eazl, it's like you're learning with your smart business family. Clear, fun, practical, and human-oriented learning experiences have made the Eazl course catalog and community what it is today. and we're just getting started.Join us on this adventure today! We'll see you inside the course.Content upgrade journal:Version 2.1 (November 2021)In this upgrade, we've added an expert interview with digital agency owner Jack Paxton. In this interview, you'll learn how iOS 15 and GDPR are impacting the digital advertising space generally and where Jack sees opportunities going forward.Version 2.2 (Published January 2022)In this upgrade, our team has generated professional-grade English language captions for the course. This will be a great addition for ESL learners!
Overview
Section 1: Learn about the Twitter Network and Build Your Twitter Ads Infrastructure
Lecture 1 Welcome to the Twitter Advertising 2022 Certificate Course
Lecture 2 Access Your Twitter Ads 2022 Study Guide (Important!)
Lecture 3 Twitter: The "Instant" Social Network
Lecture 4 Play the Interactive Twitter Ads Manager Simulation Game
Lecture 5 Revealed: The Results of the Twitter Ads Simulation Game
Lecture 6 Let's Set Up Your Twitter Ads Account (Beginner)
Lecture 7 Let's Set Up Your Twitter Pixel with Google Tag Manager (Intermediate)
Lecture 8 Recap: The Twitter Network and Building Remarketing Audiences
Lecture 9[Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23
Section 2: Hands On Training: Let's Launch Twitter Advertisements Together
Lecture 10 Concepts We'll Be Using to Launch Twitter's Objective-driven Campaigns
Lecture 11 CAP: The Three Components of the Twitter Ads Ecosystem
Lecture 12 Let's Design Creatives in the Twitter Ads Creative Center (Beginner)
Lecture 13 Launch a Video View Campaign with a Risk Reversal Strategy (Intermediate)
Lecture 14 Launch an Engagement Campaign Using Event Targeting (Intermediate)
Lecture 15 Let's A/B Test Ad Content in a Website Clicks Campaign (Intermediate)
Lecture 16 Let's Build Brand Awareness with Competitor Audiences (Intermediate)
Lecture 17 Let's A/B Test Follower Campaigns vs. Awareness Campaigns (Intermediate)
Lecture 18 Let's Launch an App Install Campaign with On-platform Remarketing (Intermediate)
Section 3: Let's Build Your Retargeting and Campaign Analytics Skills
Lecture 19 Let's Create Tailored Audiences with an Off-Twitter Datasource (Intermediate)
Lecture 20 Let's Launch a Remarketing Campaign Using Tailored Audiences (Intermediate)
Lecture 21 Let's Analyze the Viral vs. Paid Reach of Your Promoted Tweets (Beginner)
Lecture 22 Learn 5 Optimization Techniques for Your Campaigns (Intermediate)
Lecture 23 Let's Bulk Edit Your Twitter Ads Campaigns (Advanced)
Section 4: Find Out the Results of Our Campaigns and Request Your Certificate
Lecture 24 Find Out the Results of the Campaigns We Launched
Lecture 25 Let's Reinforce Some Key Concepts and Get You Your Certificate
Digital Marketers,Social Media Managers,Entrepreneurs and Organizers,Public Relations Professionals


Homepage

https://www.udemy.com/course/eazl-twitter-ads-twitter-advertising-certification-course/