However: Language can be a great tool for crafting user experiences, but it can also be a powerful weapon.
The latter is the case when we use UX Writing to trick users into doing something we want them to do, for example, buy our product or subscribe to our newsletter. Producing these types of manipulative copy is called deceptive UX Writing, also known as "Dark" UX Writing.
But what are these "Dark" UX Writing patterns?
How do they work?
Why should we avoid them?
And what can we do instead?
If you're interested in the answers to these questions, this course is the right choice for you!
Who should join
This course is the perfect match for all UX Writers and for everybody who works with UX Writing. It may also be interesting for designers, project managers, product owners, and developers who want to include UX Writing in their product development process.