Filled with business tips and best practices, illustrative scenarios, and other pedagogical tools, this revised edition contains new chapters on interior design in the global environment, building client relationships, and online marketing communications. The author also includes updated information on web and social media marketing, branding, and prospecting for global projects. Recommended by the NCIDQ for exam preparation, this Sixth Edition is an invaluable resource for early career designers or those studying to enter the profession. This important book
Contains three new chapters that focus on client relationships, marketing communications, and interior design in the global marketplace.
Includes new or updated sections that reflect the recent trends related to social media, branding, sustainable design practice and more
Offers invaluable pedagogical tools in every chapter, including chapter objectives and material relevant for the NCIDQ
Instructors have access to an Instructor's Manual through the book's companion website