Unfortunately, more often than not, vast amounts of money, time and effort are wasted in order to achieve an almost zero return on investment. A successful trade show experience takes planning, which can be confusing, expensive, and time-consuming.
Seconds To Attract!offers you all the tricks of the trade for a profitable exhibit strategy that will be sure to boost your event ROI. It is a practical and inspiring end-to-end guide for executing effective trade shows that attract and convert high quality leads into loyal customers and applauding advocates for your company.
Learn about show selection, exhibit space and trade show goals. Get enlightened on logistics, budgeting, and pre-event marketing. Absorb the tips on promotions, booth design, engagement activities and displays. Then there is staffing, team training and selling on the floor. Not neglecting booth etiquette, lead management strategy and post-event follow-up. The ongoing communication, results tracking, event evaluation and much more is explained in a simple to follow format from A-Z.
Don't miss out on this great opportunity!
Natalie Rusey has advised, consulted, and trained associations, entrepreneurs, SMEs, and corporations all over the world. As author ofSeconds To Attract!, she offers her clients consulting services, seminars, workshops and keynote speeches as well as educational products.